MGT 546 The Revolution is just Beginning Prepared for : Shamsul Baharin Saihani Prepared by : Nuramirah binti Rohaney 2013506925 Sharifah Nor Haslina binti.

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MGT 546 The Revolution is just Beginning Prepared for : Shamsul Baharin Saihani Prepared by : Nuramirah binti Rohaney Sharifah Nor Haslina binti Syed Hassan

What is E-commerce?  The use of the internet and the web to carry out business transaction digitally.  It also involves the exchange of value( buying and selling activities) such as money. What is E-business?  Digitally enablement of transactions and processes within a firm, involving information systems under the control of the firm.  It turns into e-commerce when an exchange of value occurs.

What is the 8 unique features of E-commerce? 1. Ubiquity  Available just about every where,at all time 2. Global research  The total number of users or customers an e- commerce business can obtain. 3.Universal Standard  Standard that are shared by all nation around the world 4.Richness  The complexity and content of message 5.Interactivity  Technology that allows for 2-way communication between merchant and consumer 6. Information density  The total amount and quantity of information available to all market participants 7. Personalization/ Customization  Personalization : the targeting of marketing messages to specific individuals by adjusting the message to a person’s name, interest, & past purchases  Customization : changing the delivered product/service based on users preferences/prior behavior 8. Social Technology  User content generation &social networking

TypeNameDescriptions B-2-C Business to consumerOnline business selling to individual Eg : Amazon B-2-B Business to businessOnline business to other business Eg : doubleclick.com C-2-B Consumer to businessConsumers offer service to other business Eg : proz.com C-2-C Consumer to consumerConsumer offer service to other consumes Eg : ebay.com P-2-P Peers to peersUse of peer to peer technology which enables internet user to share files Eg : 4shared Types of E-commerce

Benefit of E-commerce Reduce travel costby using mobile phone, Reduced cost of materialsmore information means better choice of suppliers and more competitive price. Reduced marketing &distribution costby using brochure online Improve internal functionsCutting down on meeting, improving the exchange of critical knowledge. Increase efficiencyby increase the speed of transactions, both buying and selling

Limitations on the growth of B-2-C 1. Expensive technology 2. Complex software interface 3. Sophisticated skill net 4. Persistent cultural attraction of physical markets & traditional shopping experiences 5. Persistent global inequality limiting access to telephones and computers