KiloBytes Technologies “New Face Of Technology” / Website: SEOwww.kilobytes.inSEO

/ Website: SEOwww.kilobytes.inSEO What is it? Search Engine Optimization is the process of improving the visibility of a website on organic ("natural" or un-paid) search engine result pages (SERPs), by incorporating search engine friendly elements into a website. A successful search engine optimization campaign will have, as part of the improvements, carefully select, relevant, keywords which the on-page optimization will be designed to make prominent for search engine algorithms. Search engine optimization is broken down into two basic areas: on-page, and off-page optimization. On-page optimization refers to website elements which comprise a web page, such as HTML code, textual content, and images. Off-page optimization refers, predominantly, to backlinks (links pointing to the site which is being optimized, from other relevant websites).

/ Website: SEOwww.kilobytes.inSEO Why it is used? Search engine optimization is crucial for online businesses today. Thus hiring an SEO service is a must do for an online business owner like you. It will not only improve your website’s search engine rank, but it will also reduce your burden of managing your marketing activities. SEO experts know what’s best for you and will always try to find the latest methods to get more traffic into your site. SEO companies have a deep knowledge about the website optimization. As a business owner, you may only focus on some website elements that are outside the SEO realm. It is true that you can learn about optimization techniques from forums or websites, but it would be very difficult for you to master the knowledge just like the experts. SEO companies offer professional SEO service. They will know which are the best techniques to improve the search engine ranking of your website. Besides, they will also apply some methods that webmasters or business owners can’t handle by themselves. SEO companies offer service with reliable results, and they do it quickly. When you try to implement the optimization techniques yourself, the results won’t be as good as those you would get from SEO professionals. It is because you only know limited techniques. On the other hand, the experts in this field have a wide range of alternative techniques. Using an SEO service will actually save you time. When you hire an expert, he will perform the optimization techniques for you and you can focus on other elements of your business.

/ Website: SEOwww.kilobytes.inSEO Benefits of SEO? Modern world of cut-throat competition of e-commerce makes SEO imperative. More and more sites are clamouring to optimize their rankings It leads to more visibility, leading to more business. Behind the scenes every internet search involves complex software. It is intelligent enough to se which pages are the most relevant to the search. Customer typically buys from a company which comes up top in the search list. SEO is the process of figuring out “key words”, potential customers might use to find what the website is offering. Simple analysis of traffic(in the adjacent figure) to Google reveals 29 percent of internet users’ worldwide visit the Google site on a daily basis. This clearly reveals an opportunity with search engines. Facts in previous slide( on an average 7 pages of Google are viewed everyday ) emphasize on search engine marketing. Making it to the first page is a barometer of a sites success in SEO. Higher probability that the relevant link will be clicked on when its rank is high. SEO utilises tools and methods in making the site top ranked in the results of search engines. Getting the website in the top half of the page ensures that the site will generate public awareness. It subsequently generates more traffic that could lead to potential income and business.

/ Website: SEOwww.kilobytes.inSEO SEO with KiloBytes? SEO Activities: Two main components 1. On Page Optimization Changes made to your website 2. Off Page Optimization Efforts to drive visibility and links to your website Influence on search engine rankings On Page Optimization – 25% Off Page Optimization – 75%

/ Website: SEOwww.kilobytes.inSEO On Page SEO Changes architecture/content of your website HTML and Design Page title Text mark up Meta information Technical architecture Technology decisions Domain name Page name (e.g. webpage.html) Directory structure Content Keyword emphasis Significance of on page text Off Page SEO It’s all about linking! Inbound links from other websites Text used for linking Leverage your targeted keywords and phrases Avoiding the ‘click here’ mistake Linking resources Directories Business partners Affiliations (e.g. business groups) Press releases Social Media Search engine registration Register your website for indexing Create an XML sitemap

KiloBytes Technologies “New Face Of Technology” / Website: SEOwww.kilobytes.inSEO 264/7 Panchsheel, Sulochna Shetty Marg, Opp. Sion Hosp, Sion West, Mumbai