© 2015 IBM Corporation Introducing

© 2015 IBM Corporation 2 SELF-SERVICE Covers a wide spectrum of users Power users Consumers Creators Level of Management Required HighLow Static reports Interactive reports Dashboards & infographics Data modules & ad hoc reports Data model & professional reports 80%20%

© 2015 IBM Corporation 3 Impactful Action Impacts 10s of decisions 10s of insightful discoveries 100s of new questions every day 100s of measurable outcomes Transform the Business Acting on Insight Watson Analytics + Cognos Analytics

© 2015 IBM Corporation 4 ANALYTICS Wherever, whenever you need them  Consistent experience across tablet and smartphone  Whether you are connected or disconnected 4

© 2015 IBM Corporation 5 SMARTER Self-service To Navigate  Single unified web experience on all devices  Smart search (in context)  Recently Used 5 To Interact  Capabilities lie behind on- demand toolbars and Menus  Intuitive and interactive  Personalization To Create  Easy access to data  Easily combinable data modules  Intent-driven modeling and accelerated authoring

© 2015 IBM Corporation 6 SECURE and confident  Manage user profiles and access to curated data  No need to move data for cloud version  Data cleansing features  Security and authentication  Single environment scales as needed Business analytics tools need to walk a thin line in order to deliver the easy accessibility and visualization capabilities expected in the modern marketplace while also remaining committed to high standards of data cleanliness and accuracy. It looks like Cognos Analytics will take some critical steps toward making this kind of balanced approach a reality. Scott Misage, Ironside IBM Cognos Analytics combines self-service and managed data analytics capabilities to support new features, including intent- driven modeling, smarter search that works in-context and a single environment for all types of business reporting. Charles King, Industry Analyst

© 2015 IBM Corporation 7 AMPLIFY and act 7 Watson Analytics is an individual data discovery tool that makes it easy to uncover insights from data. With Cognos Analytics, we’ll able to put that insight into practice by distributing reports and providing dashboards with this trusted information to get everyone on the same page. Mark Lack Manager of Strategy Analytics and BI  Instantly make findings available to others to amplify value  One insight can make a real business impact by operationalizing results  Iterative process of re-using and augmenting data modules and reports to create new insights increases collective intelligence

© 2015 IBM Corporation 8 ANALYTICS As a team sport It’s about  Re-using content and modules  Operationalizing findings across the organization  One integrated analytics platform for all departments  Creating a more nimble, responsive organization that can anticipate changes and act accordingly 8

© 2015 IBM Corporation 9 CONSUMERS Find, view and interact  Smart search works in context to quickly find what you are looking for  Sort, filter and revise to suit your needs 9

© 2015 IBM Corporation 10  Personalize your experience  Most commonly used items at your finger tips  The reports you need when you need them  Subscribe to the reports you want to receive MY ANALYTICS The way I want them

© 2015 IBM Corporation 11 CREATORS Simple dashboards and reports  Select data source and get started  Guided experience  Design and layout  Drag and drop content  Recommended visualization  Progressive interface  Create dashboard on a tablet

© 2015 IBM Corporation 12 CREATORS / POWER USERS Get data for advanced reports  Intent-driven modeling process based on the selected data  Search for fields  Join multiple sources  Automated model generation  Improve data quality – data cleansing  Visualize the model  Build a report off of multiple data sources

© 2015 IBM Corporation 13 CREATORS / POWER USERS Build advanced reports  Guided authoring experience  Use templates and styles  Drag and drop experience  Visualizations recommended based on the data  All the power and flexibility of professional report authoring Cognos Report Studio  On demand menus appear only when needed

© 2015 IBM Corporation 14 MANAGE Content to support business growth Manage users, teams, departments  Enable departments to manage their users 14 Manage schedules, content and data  Manage access to governed and external data Access to functionality based on user roles

© 2015 IBM Corporation 15 FOR EXISTING BI CLIENTS  Upgrade from Cognos BI v 10 + with the design principal of ‘leave no content behind’ to ensure minimal disruption  Roll out to new user groups with minimal effort and training  Designed for faster performance and efficiency  New UI replaces Workspace Advanced, Report Studio and Viewer into one integrated and graduated experience  Legacy capabilities available if needed eg. Framework Manager, Metrics Studio  Available on-cloud or on-premises with hybrid data options  Services and POC options available

© 2015 IBM Corporation 16 Ibm.biz/cognosanalytics.com