RTMP Draft Workplan & Budget Jan. 20, 2012

A Consensus-based network of Tourism Partners across Grey Bruce Mission Statement To facilitate and support the effective use of collective partner resources to enhance the Grey Bruce tourism economy through; product and service development marketing and promotion strategies Regional Tourism Marketing Partners

Bruce County – Kara Van Mayall Grey County – Bryan Plumstead Lake Huron Shoreline Tourism Partners – Paul Crysler Bruce County Museum – Shannon Paiva City of Owen Sound – Paulette Peirol Grey Bruce Private Campground Assoc – Robert Trask Georgian Triangle Tourist Association – Linda Simpson Municipality of Meaford – Laurie Mitchell Bruce Peninsula Tourism – Kathy Anderson Regional Tourism Marketing Partners Active Members

Regional Tourism Marketing Partners Summary of Activities Publications Distribution Program & Kiosks Web / Microsite Consumer Shows Television – Great Getaways Fall Campaign Regional Product Development Spring Brochure Swap/Fall Conference Budget for $75,500

Grey Bruce Visitor Map Re-print 100,000 copies Out-market & In-market Distribution $26,000 Financial Partners: Bruce County, Grey County Owen Sound Transportation Company Bruce & Grey Resource Stewardship Networks Lake Huron Shoreline Tourism Partners Chambers: Sauble Beach, Tobermory,,Wiarton & District, Flesherton, Kincardine Tourism, Saugeen Shores, Walkerton & District, West Grey, Owen Sound Tourism, Town of Hanover, Town of Meaford 24,000 inventory at end of 2011 Reduce print to 100,000, May print date Bruce County to coordinate print tender/GIS updates

Paddling Map Re-print up to 70,000 copies $12,000 Financial Partners: Bruce County Grey County Lake Huron Shoreline Tourism Partners Grey Sauble Conservation Saugeen Conservation 13,000 inventory end of 2011 Very minor updates for re-print Bruce County to coordinate print tender, May print date

Ride grey bruce 40,000 copies in stock for 2012/13 Manage distribution through kiosks, shows, direct mail

Support other stamp partners promote cross-marketing among activities $7,500 Financial Partners Bruce County Grey County Bruce County to coordinate layout of stamp ads Update meetings with stamp partners re. distribution

Distribution Program & Kiosks Approx 30 sites across Grey Bruce Add 6 new sites in 2012 (?) $1500 Expanding distribution of all stamp brochures in areas not normally served by tourist info Review out/in-market distribution & track brochures distributed Bruce & Grey re-stock racks with summer students

Web / Microsite Ride Grey Bruce Banner ad on Go Ride Ontario Minor updating of snowmobile micro-site: graphics, packages, operator listings Motorcycle – update for new route descriptions Provided in-kind by Bruce County

2012 Consumer Shows $10,000 Financial Partners: Bruce, Grey, Owen Sound plus many volunteers from tourist associations & groups International Motorcycle Show-January Toronto Golf Shows- (Grey Bruce Golf) February Toronto Cycle Show-March Sportsmen’s Show-March Toronto Snowmobile, ATV & Powersports Show- October Toronto Motorcycle Show-December

Great Getaways PBS - Michigan $10,000 – Grey & Bruce Counties New motorcycle touring show will air 2012 Existing shows: Rural Gardens, Hiking the Bruce Complemented by shows from each County Should we do new summer/fall show or reallocate??

Regional Fall Campaign $ 8,000 – Partners: Bruce & Grey counties Build on 2011 campaign with greater integration with RTO7 Out-market: Great Fall Drives - OTMPC Ad in fall issue of CAA Magazine, Escarpment Views Series of advertorials in Zoomer & 50Plus e-newsletters In-market: Print ads/media releases across Grey Bruce & beyond

Regional Product Development Paddling is an opportunity to work with Simcoe to further develop a regional paddling product – as part of recommendations in RTO7 Waterways Product Assessment: “Action 1: County Tourism Organizations should work together with the RTO, Conservation Authorities and land managers to upgrade access points where necessary.” Identify costs for enhanced signage, kiosks at access points in 2012, to be covered through respective county budgets. Engage Simcoe County to look at building a regional product through joining up paddling clusters. Trails & Local Food are other areas for regional product development.

Spring Brochure Swap Fall Conference Spring Brochure Swap May, 2011 – ?? Tailgate swap or workshop session Fall Conference Move east RTO7 offer of support Committee: Linda Simpson – chair, Vicki Ly, Philly Markowitz (Heather Molnar) others?? – meet early Feb No budget impact