HOSPITALITY INDUSTRY FORUM’11 HOSPITALITY INDUSTRY FORUM’11 :  The main event in Ukraine for a meeting and experience exchange among representatives of major international and Ukrainian hotel chains, searching for potential business partners and new opportunities.  A unique meeting of experts who will reveal the key issues of Ukrainian hospitality industry preparation to Euro , prospects for the hotel market after the Championship, as well as special conditions of cooperation with the chains, the details of the successful organization of operations in companies.  Representatives of leading companies will share their practice of innovation implementation in process of building a profitable business.  Opportunity for informal communication will enable to let profitable contracts in future. The vector of changes in the market and the formation of the new tactic of interaction between market players depends on the decision of each participant. TARGET AUDIENCE OF THE FORUM: Hotel owners and general managers, representatives of international hotel chains, investment funds, developers, analysts, authorities, consulting companies, construction companies, senior managers of management companies and other experts of hospitality industry. Expected number of participants: 200 persons

FORUM PROGRAMME Registration, accreditation, welcoming coffee PRESS-SECTION: IS UKRAINIAN HOTEL MARKET READY FOR HOLDING EURO-2012? Moderator: Eugeniy Samartsev, Chairman, National non-government Council for tourism and leisure Questions for discussion:  What awaits the hotel market in Ukraine: preparation of hotel industry for holding EURO-2012 in Ukraine  Infrastructural facilities: map of projects planned for implementation to EURO-2012  Preparation status of number fund in cities of Ukraine, the host EURO-2012, requirements for hotels  State program on development of entrance tourism and its implementation  What prospects are waiting for the hotel market after the Championship, the national strategy  The attractiveness of the Ukrainian hotel market to international chains  Difficulties entering the market of CIS and Ukraine and their solutions  Foreign practice commissioning of hotel facilities: recommendations for improving the process in Ukraine For discussion are invited: Aleksandr Liev, Minister of Tourism and Leisure of Autonomous Republic of Crimea Markiyan Lubkivskiy, Chairman, Local Organizing Committee «EURO-2012 Ukraine» Vladimir Kovalevskiy, Director, National Agency for the preparation and holding in Ukraine of European Football Championship in 2012 and realization of infrastructure projects Dmitry Zaruba, Deputy Chairman, The State Service for Tourism and Resorts Andrey Stavenko, Project Manager, TUI Ukraine Vladimir Goraschenko, President, Double W Darren Blanchard, Senior Director of Business Development, The Rezidor Hotel Group Philippe Brisbois, Chief Executive Officer, IFK Hotel Management, Regional Operating Director, Golden Tulip Hospitality Group Ivica Cacic, Regional Representative, Marriott Hotels International Dmitry Kolesnikov, Chairman of the Board, Cronwell Hotels&Resorts Dmitry Stepanenko, Vice-President / General Director of Hotel Management, HELIOPARK Group Leonid Bogdanov, General Director, UDC Holding SECTION 1: PRACTICE OF SUCCESSFUL REALIZATION OF HOTEL REAL ESTATE PROJECTS WITH INTERNATIONAL HOTEL OPERATORS – Moderator: Timur Bondaryev, Managing Partner, Arzinger (Ukraine) Involvement of the hotel operator at the stage of project development: pros and consVladimir Goraschenko, President, Double W (Ukraine) Selection of the legal instrument for cooperation with hotel operator: management, leasing or franchise? Pavlo Mishchenko, Associate, Arzinger (Ukraine) Opportunities for cooperation with international chains: from project development to the management of the ready hotel Darren Blanchard, Senior Director of Business Development, The Rezidor Hotel Group (Russia) What does hotel operator want of agreement with the developer: the franchising agreement and management, financial and corporate due diligence of developer Ivica Cacic, Regional Representative, Marriott Hotels International (Croatia) Technologies that improve business efficiency of hotel Aleksandr Dumanskiy, Development manager for the projection of business, Epson Europe B.V (Ukraine) Opportunities for cooperation with Golden Tulip Hospitality Group: from project development to the management of the ready hotel. Plans of chain development in Ukraine. Requirements for the Ukrainian projects Philippe Brisbois, Chief Executive Officer, IFK Hotel Management, Regional Operating Director, Golden Tulip Hospitality Group (Russia) Lunch programme continuation

FORUM PROGRAMME SECTION 2: FEATURES OF CHAIN AND NON-CHAIN HOTELS DEVELOPMENTSECTION 3: IMPROVEMENT OF HOTEL MANAGEMENT EFFECTIVENESS – Moderator: Andy Kuzich, Director of Business Development, KPMG (Ukraine) Moderator: Oleg Fesenko, Premium Marketing Specialist, Palmira Palace (Ukraine) Case of successful building of Ukrainian hotel chain Reikartz Hotels & Resorts. Schemes of cooperation with hotel owners. Management methods and service quality standards Eugeniya Tsvetkova, Development Director, Reikartz Hotel Management (Ukraine) Main resources of competitiveness and profitability of hotels. Changes of priorities in hospitality business management Dmitry Kolesnikov, Chairman of the Board, Cronwell Hotels&Resorts (Russia) Reconciliation of the management contract with international chains: the 10 commandments for the developer Dr. Tatyana Slipachuk, Chartered Arbitrator, Partner, Vasil Kisil & Partners Nataliya Mykolska, Senior associate, Vasil Kisil & Partners (Ukraine) Effective sales and marketing. Building a sales strategy and managing the sales department Charles Otter, General Manager, Radisson Blu Hotel, Kyiv (Ukraine) Increasing of hotel profitability with a smart design: reducing the area of unused space Anna Tsekh, Brand Manager InterfaceFLOR, Magnat Design Centre (Ukraine) Electronic communications as a hotel tool in struggle for foreign tourists. Principles of sales organization and promotion of hotels in electronic channels and in the Internet Aleksandr Moroz, Head of E-commerce Department, Premier International (Ukraine) The practice of a successful Russian chain construction and development of hotel real estate projects. Plans for chain development in Ukraine. Key terms of cooperation with developers Aleksandr Gendelsman, General Director, AZIMUT Hotels Company (Russia) Effective interior design solutions as a competitive advantage of the hotel Tatiana Chernishenko, Commercial Director, Magnat Design Centre (Ukraine) Crisis management: focus on international standards. Ways to optimize hotels infrastructure in order to improve business profitability Eugeniy Karkachev, General Director, АТ Management (Russia) Technologies that improve business efficiency of the hotel. Unitary system for procurement and integration of hotels. Optimization of the hotel costs by the use of segmentation Kirill Irtyuga, General Director, RosinvestHotel (Russia) – 16.30Coffee break – Features of Chain Hotels Development: error analysis of owners, investors, developers Dmitry Stepanenko, Vice-President / General Director of Hotel Management, HELIOPARK Group (Russia) Effective hotel management: automated solution Svetlana Gerasimenko, Head of software group, SystemGroup (Ukraine) CASE STUDY How to attract clients: Technologies of hotel brand creation and efficient positioning strategies in today's market Pascal Jean, General Director, Jean Pascal Conseil (Ukraine) Practice of investment attraction «under the brand» Key settings of the correct assessment of the hotel project for the international hotel operator Leonid Bogdanov, General Director, UDC Holding (Ukraine) CASE STUDY Features of the hotel staff selection, training and supervision. Creation of corporate culture. The system of staff motivation. Possibilities of outsourcing - what processes can be handed over to outsource Tatiana Veller, Managing Director, HVS Executive Search (Russia) Benefits and risks of the developer when buying unfinished hotel project or project for reconstruction Irina Pshennaya, Director, Vertex Hotel Group (Ukraine) Effective planning and design solutions - the key to increase the investment attractiveness of the hotel project Vladimir Grinevych, Head of Capital Construction and Reconstruction Department, Premier International (Ukraine)

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TERMS AND CONDITIONS OF PARTICIPATION AS A DELEGATE Cost for participation of developers and hoteliers UAH incl. VAT Cost for participation of companies which provide solutions for hospitality business UAH incl. VAT Discounts:  2 nd delegate of the company – 5%  3 rd and consequent delegates of the company – 10%  For members of Associations which are part of National Council for Tourism and Resorts for participation of a delegate – 20% Attending program of event includes:  Participant accreditation at HOSPITALITY INDUSTRY FORUM’11 (personal badge, participant information package, entry into the data base of Forum participants)  The right to attend forum sections and participation in panel discussions activities  Coffee breaks, lunches  List of forum participants  Simultaneous interpreting during the forum

CONTACTS Meeting Point Ukraine Ltd. 23/9, Horyva Str., Kyiv, Ukraine, Tel./Fax: +38 (044) , On questions concerning sponsorship opportunities please contact: Vlad Naumenko, On questions concerning registration as a participant: Vladimir Lukyanenko Roman Gnatyuk Project Manager: Natalia Golovko