KFC “Go Global, Act local”

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Presentation transcript:

KFC “Go Global, Act local” Kaity Greco GBS233

KFC Kentucky Fried Chicken Based in Louisville, Kentucky World’s most popular chicken chain restaurant Colonel Harland Sanders created the world famous secret recipe. Using their world famous recipe for more than 70 years. A list of secret herbs and spices. More than 15,000 KFC outlets in 105 countries and territories around the world.

KFC Global First global store in Beijing in 1987. KFC was the first fast food shop to open in China. Number one quick-service restaurant brand in China. More than 4,200 restaurants in more than 850 cities in China. Opens more than one new KFC everyday in China. Operates more than 17,000 stores worldwide.

Strategies to going global “Go Global, Act Local” Expand by staying local. Understanding the local cultural, economic and regulatory differences. Native company, not foreign. Identified customers’ likes and dislikes at the local cultural level. Hire managers who read and speak the local language, who understand the consumer, the restaurant trade, as well as the Western way of doing business. Follow strict foreign investment laws.

United States KFC

KFC United States Menu Basics: Kentucky Fried Chicken Mac and Cheese Biscuits and Gravy Mashed Potatoes

China KfC

KFC China Menu Changes: Chicken with Sichuan spicy sauce Rice Egg Tarts Soybean Milk Offer larger dishes for sharing, since it is common in the Chinese culture to eat in groups.

“Go Global, Act Local”

Works Cited "ABOUT KFC." About KFC. N.p., n.d. Web. 07 Apr. 2013. "How KFC Became The Biggest Fried Chicken Joint On The Planet." Business Insider. N.p., n.d. Web. 07 Apr. 2013. "KFC's Winning Recipe In China – “Go Global, Act Local”." Innovation Excellence Raquo. N.p., n.d. Web. 07 Apr. 2013. "Yum! China." Yum! Brands. N.p., n.d. Web. 07 Apr. 2013.