P2P Event DC ENLARGEMENT A. Winnepenninckx

 An Winnepenninckx  Master in Tourism, KUL  Private school Professor, BBI  Lecturer, ≠ Tourism & Hotelmanagement schools in Brussels

“Tourism as a way to boost job creation and economic development” GUESTS

 Umbrella approach  Consolidated approach  Business partners like transportation, accommodations, food service, attractions, recreation facilities,…

 Market research  Segmentation & Targeting  USP – positioning  Promotion “You can please some people all of the time and all people some of the time, but you can’t please all people all of the time” (By Morrison)

 Brochures & Flyers  Electronic marketing  Database marketing  PR  Promotions  Fam trips  Trade show (ITB)  Event development  Alliances  Crisis management

 AWARENESS  Delivered trough motiviational initiatives as adversting and word of mouth  INTEREST  Fostered trough in-depth information, including collateral and media publicity  DESIRE  Delivered through sales solicitation processes  ACTION  Ultimate purchase desicion

 Place  Product  Promotion  Price  People  Partnership  Packaging  Programming

 Join the marketing workshop tomorrow! Thank you for listening!