THE MARKETING MIX 4PS OF MARKETING. THE MARKETING MIX~ WHAT IS IT?

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Presentation transcript:

THE MARKETING MIX 4PS OF MARKETING

THE MARKETING MIX~ WHAT IS IT?

PRODUCT A TANGIBLE GOOD OR AN INTANGIBLE SERVICE THAT MEETS A SPECIFIC CONSUMER OR CUSTOMER NEED OR DEMAND. TANGIBLE EXAMPLES: CARS COMPUTERS SMARTPHONES INTANGIBLE EXAMPLES: DRY CLEANING TUTORING LANDSCAPING

PRODUCTS

PRICE THE ACTUAL AMOUNT THE END USER IS EXPECTED TO PAY FOR A PRODUCT. HOW A PRODUCT IS PRICED WILL DIRECTLY AFFECT HOW IT SELLS. VALUE PRICING LUXURY PRICING

PROMOTION MARKETING COMMUNICATION STRATEGIES AND TECHNIQUES ADVERTISING SALES PROMOTIONS SPECIAL OFFERS PUBLIC RELATIONS COUPONS

PLACE/PLACEMENT HOW THE PRODUCT WILL BE PROVIDED TO THE CUSTOMER. DISTRIBUTION IS A KEY ELEMENT OF PLACEMENT TRUCKS PLANES DRONES TRAINS E-COMMERCE ~ WEBSITES

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