Three Easy Steps to Make the Most of Your User Meeting

2 Catherine Valyi VP of Marketing Catherine Valyi VP of Marketing Introduction Comedian Psychologist Marketing

3 Agenda User Meeting Awesome Marketing Event!

4 The Keys Implement PR and marketing activities that utilize as many of our attendees as possible Getting customers to attend – create a great event Identify and incorporate up sale opportunities 1 2 3

5 Driving Attendance 1 EducationNetworkingEnjoyment What do your customers want?

6 Understanding Your Why 1 Business Goals Marketing Goals Expected Outcomes Customer Retention (10%) Capture Testimonials Increased Customer Satisfaction (5%) Increased Customer Engagement Activities (3%) Identify Case Study Opportunities

7 Understanding Your Customer 1 ListenObserveAsk questions

8 Match their pain points to the topics Get as many well known speakers as possible Market the agenda Match their pain points to the topics Get as many well known speakers as possible Market the agenda Identifying the Right Content 1 …the rest is gravy!

9 Conduct a diagnostic of your attendee list: –Products –Contracts –Satisfaction & Engagement Conduct a diagnostic of your attendee list: –Products –Contracts –Satisfaction & Engagement Upselling without Upselling 2

10 Identify customers that you believe are promoters of your products and services 2 How long they have been a customer? What products and services they use? Are there any sales opportunities in play the value of the opportunity? What promotions have they clicked on and other activity? Have they filled out any surveys in the recent past and their satisfaction rate? How long they have been a customer? What products and services they use? Are there any sales opportunities in play the value of the opportunity? What promotions have they clicked on and other activity? Have they filled out any surveys in the recent past and their satisfaction rate?

11 Direct them to a salesperson Set up a demo booth Invite them to visit with executives Direct them to a salesperson Set up a demo booth Invite them to visit with executives 2 Outline Customer Action Plan

12 PR & Marketing Activities Marketing Success!

13 Engage Your Publics Relations Team 3 Target the right customers Make appointments Be prepared to discuss your topics Target the right customers Make appointments Be prepared to discuss your topics White papers Testimonials Speaking engagements Case studies Market insight Report your success!

14 Thank You – Questions?