DIGITAL TAKEOVER: THE REALITY OF MUSIC IN THE TWENTY FIRST CENTURY BY: BRITTANY BUCKLEY ARTS MANAGEMENT, SPEA

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Presentation transcript:

DIGITAL TAKEOVER: THE REALITY OF MUSIC IN THE TWENTY FIRST CENTURY BY: BRITTANY BUCKLEY ARTS MANAGEMENT, SPEA

OUTLINE The Problem Music Transition: Physical to Digital Research Methods Single Sales vs. Album Sales Free For All Future Business Model Steps Alternative Solutions

THE PROMINENCE OF DIGITAL TECHNOLOGY IN THE 21 ST CENTURY Almost every song, movie, or album can be accessed digitally from multiple digital resources People expect free.MP3s, iTunes, and web streaming technologies have taken over the former market that once existed for compact disc and vinyl sales

MUSIC TRANSITION: PHYSICAL TO DIGITAL Vinyl Record Tape Compact Disc MP3

RESEARCH METHODS Primary Research: Survey Interviews conducted with industry figures: David Field: band manager (previously of Radiohead) Dave Richards: VP Programing/Operations, Entercom Communications Norm Winer: Program Director, WXRT FM, CBS Radio Monika Hertzig: IU SPEA Professor & Jazz musician Secondary Research: The Future of the Music Business, by Steve Gordon Miscellaneous Literature

SINGLE SALES VS. ALBUM SALES

FREE FOR ALL The advent of streaming websites & free personalized online radio stations has impacted sales Spotify houses music from Sony, EMI, Warner Music Group, Merlin, The Orchard, Universal, and CD Baby Spotify is available in Austria, Belgium, Denmark, Faroe Island, Finland, France, Germany, the Netherlands, Norway, Spain, Sweden, Switzerland, the UK & the US

FUTURE BUSINESS MODEL STEPS What can band managers do to combat decreasing record sales? Are record sales still important for managers to consider in today’s music environment, or are they a thing of the past? Are laws helpful or detrimental to the cause? SOPA: Stop Online Piracy Act PIPA: Protect IP Act COICA: Combating Online Infringement and Counterfeits Act ACTA: Anti-Counterfeiting Trade Agreement OPEN: Online Protection & Enforcement of Digital Trade Act** Counter solution offered to combat the laws above January 18, 2012

ALTERNATIVE SOLUTIONS Licensing Deals: television and film Late Night Talk Shows Topspin & Social Media Involvement in web streaming services YouTube

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