Rady Children’s Hospital San Diego and CBS Radio San Diego are pleased to present

Since 2010, CBS Radio San Diego, in partnership with the San Diego community, raised more than $850,000 for the kids at Rady Children’s Hospital!. This comprehensive campaign consists of the following elements:  Miracle Merchants: As a sponsor of the Holiday of Miracles Campaign, will be integrated into all of the campaign elements shown in this proposal and receive extraordinary visibility on CBS Radio San Diego designed to drive both brand recognition and increase sales, as well as aligning your company alongside the Rady Children’s Hospital and CBS Radio San Diego brands that have a proven heritage synonymous with the success of fundraising  Holiday of Miracles Rady-o-Thon: For two days (December 12 th & 13 th ), KyXy will broadcast live from Rady Children’s Hospital and highlight the miracles that are happening at Rady Children’s Hospital. Listeners will be encouraged to take a moment to make miracles happen by donating money during this time. Your company may be represented on site at the radiothon with employee volunteers at the phone bank and a live on air interview. Why the holiday season? CBS Radio and Rady Children’s Hospital chose to implement this important campaign during the holidays because:  KyXy 96.5 is THE Holiday music station, when our cumulative listener audience almost doubles during this time!  Many donors donate at the end of the year to take advantage of tax deductions, and we want to make sure San Diegans know about the miracles that Rady Children’s Hospital makes happen every day!

Co-Presenting Sponsor of Holiday of Miracles Promotional Elements PROMOTIONAL ELEMENTS; MIRACLE MERCHANTS AND RADY-O-THON YOU WILL RECEIVE Promotional Announcements on KyXy 96.5 Miracle Merchants and Radiothon 300 Exclusive :60 commercials day parted 50x MF 5:30a-10p, 25x SaSu 5:30a-10p, 25x M-Su 5a5a 100 Interviews in KyXy Afternoon Ride Show2 Interview on site during the Radiothon1 On site phone bank volunteers at the RadiothonYes On site Check PresentationYes Streaming Promo Announcements on KyXy Streaming commercials on kyxy.com250 Banners Ads 300x250 on KyXy.com300x ,000 imps Website Blog Posts on kyxy.com6 E-newsletters to KyXy 96.5 loyal listener database3 RCHSD E-newsletter1 RCHSD Web post1 Total Yearly Value$256,000 Net Investment

Holiday of Miracles Background Sponsorship Information Wells Fargo: Now you can help Wells Fargo help the kids of Rady Children’s Hospital, and help yourself too. Just visit any Wells Fargo Bank location in San Diego to get a free financial review, and Wells Fargo will donate $10 to Rady Children’s Hospital. Well Fargo. Cox Communications: Cox Communications is collecting toys for the kids! Drop off a new unwrapped toy at any Cox Solutions Store and receive tickets to KyXy’s Family Night at SeaWorld or Disney on Ice Presents, Dare To Dream while supplies last. Wendy’s of San Diego: Wendy’s of San Diego is helping raise money for Rady Children’s Hospital two ways: Collecting change at all of the 30 San Diego County Wendy’s through December 23 rd. Hosting a Wendy’s Night on December 13th from 4- 7pm where 20% of proceeds will go back to the Hospital. Holiday of Lights: The magic of the holiday season comes alive on the Del Mar Racetrack with thousands of twinkling lights in hundreds of delightful holiday scenes at the 2012 Holiday of Lights. Drive through with your family and donate a dollar (or more!) for the kids at Rady's Children's Hospital. Sponsors that simply wanted to be tied into the campaign and encourage San Diegans to support the hospital: Honda Dealers of San Diego County The UPS Store Centers Mission Federal Credit Union Permadontics Evans Tires Geico California Closets Illumina (presented the Rady-o-Thon) 2013 Confirmed Returning Sponsors: UPS Store Centers Illumina Mission Federal CU Honda Dealers of SD County Wells Fargo (co presenting) Wendy’s of San Diego Cox Communications Closed categories: Credit Union, Automotive, Shipping, Financial & telecom

On behalf of the kids at Rady Children’s Hospital THANK YOU for considering this Holiday of Miracles Sponsorship! We look forward to partnering with your company to help impact the lives of San Diego Children!!