DESIGN Elements of Art & Principles of Design How to use them to create A great logo

OBJECTIVES o Knowing what are the elements of design o Knowing what are principles of design. o Knowing what are the qualities of great designer. o Knowing what is the process of designing a logo. o Completing a logo campaign

GRAPHIC DESIGN the art of visual communication that combines images, words, and ideas to convey information to an audience, especially to produce a specific effect.

DESIGN  "Simplicity is the ultimate sophistication.“- Leonardo da Vinci  "Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it's really how it works.“- Steve Jobs

DESIGN Elements: Are the ingredients Principles: Are how they are mixed

Line: The linear marks made with a pen or brush or the edge created when two shapes meet. DESIGN ELEMENTS

Shape: A shape is a self contained defined area of geometric or organic form. DESIGN ELEMENTS

Color: The hue of the shapes, line, etc. Types: 1.Primary 2.Secondary 3.Tertiary DESIGN ELEMENTS

Space: the area deep within the moment of designated design, the design will take place on. For a two-dimensional design, space concerns creating the illusion of a third dimension on a flat surface DESIGN ELEMENTS

Texture: the way a surface feels or is perceived to feel. DESIGN ELEMENTS

Form: may be described as any three-dimensional object. Form can be measured, from top to bottom (height), side to side (width), and from back to front (depth). DESIGN ELEMENTS

Unity/Harmony: all elements are in agreement, a design is considered unified. DESIGN PRINCIPLES

Balance: Making the two sides of the canvas of your design is balanced. Types: Asymmetrical Symmetrical Radial DESIGN PRINCIPLES

Emphasis: Dominance is created by contrasting size, positioning, color, style, or shape. The focal point should dominate the design with scale and contrast without sacrificing the unity of the whole. DESIGN PRINCIPLES

Contrast: The important elements should standout from the design thru contrast between two objects thru colors, tones and values. DESIGN PRINCIPLES

Rhythm: Rhythm in design is also called repetition. Rhythm allows your designs to develop an internal consistency that makes it easier for your customers to understand. Once the brain recognizes the pattern in the rhythm it can relax and understand the whole design. DESIGN PRINCIPLES

Pattern: is a combination of elements or shapes repeated in a recurring and regular arrangement. DESIGN PRINCIPLES

Proportion: Using the relative size of elements against each other can attract attention to a focal point. When elements are designed larger than life, scale is being used to show drama DESIGN PRINCIPLES

BRAND IDENTITY DESIGN The definition and the process

WHAT MAKES A GREAT LOGO ?

THE PROCESS OF BRAND IDENTITY DESIGN COMING UP WITH IDEA THE RESEARCH AND BRAIN-STORMING SKETCHING 5 DIFFERENT DESIGNS, ONE IDEA RENDERING SKETCH TO DIGITAL FORMAT PRESENTINGFINISHING AND DELIVERING

Top 10 Qualities of great graphic designer ARTISTIC ABILITY CLIENT ORIENTED COMMUNICATION CREATIVITY MANAGES PRIORITIES KNOWS AUDIENCE OPEN TO CHANGE STRATEGY TEAMWORK TECHNOLOGY