New Media New Style New Communications Maxim Behar CEO M3 Communications Group, Inc. 19 May 2010, 19 May 2010, Moscow, Russia
The world had changed a lot for the past 5 years... a lot.... why is that?
Because... the way we communicate has changed entirely changed like we live on a different Planet!
Do not forget... in the Public Relations business we have two basic words only two!
The first one is Public
And the second is Relations
So... how it was years ago.
It was like that: - Press Release - Press Conferences - Press events - Openings, Anniversaries, Product presentations...for Press - Press weekends, press corners, press....depending....
Where are they now?...press, press, press, press, press, press...
The Press is dead!
The press is now substituted by.... Social networks
A couple of main things the social networks have already changed...
1. Everyone is Public (already)
2. Everyone is a Journalist (because everyone has media )
3. Everyone is a Public Relations expert (because the purpose they have is to promote themselves)
Who is Online?
Online on the Planet Earth Dec 31, Dec 31, 2009 Africa - 4,4 Mln - 67 Mln (1392 %) Asia Mln Mln (545%) Europe Mln Mln (297%) Middle East Mln - 57 Mln (1642%) North America Mln Mln (134%) South America/ Carr- 18 Mln Mln (890 %) Oceania/ Australia - 8 Mln - 21Mln (380%) Total: 360 Mln - 1, 7 Bln (380%) 25, 6 % of World’s population
- Top 5 countries in the world according to the population....
State ranking in the world now:) (By population, February 2010, Wikipedia) 1.China Bln 2. India Bln 3. Facebook Mln 4. USA Mln 5. My Space Mln
The main principles doing PR 2.0.3xS Speed Simplicity Self Confidence
Advantages All-in-one concept Huge target audience - up to 4B Immediate spread the message Visuals, audio & text reach the audience Ability to edit messages, to change them and also to add value to them - forums, opinions... Powerful tool to communicate in real time Mistakes occur much more often Quite different languages - offline and online in different ways... Needs much more preparation and quick-in-a-minute reaction at all levels: company, PR consultants, media Disadvantages
Risks of doing PR online....
1. Using Social Networks as easy Spam machines 2. Mixing the target audiences, just mislead by a number of users 3. Not understanding the difference between blogs, forums and social networks
The three never in Web 2.0. communications: Never use Social networks for direct marketing Never approach people without knowing them, unless you have a very special reason Never hide yourself when in social network
The main laws doing PR Be honest 2. Be exact to each word 3. Be always online
The modern online communications is a huge booster to the PR business all over the world... It brings changes which PR had never seen before, and makes it unique and really needed by all
New things are coming... The old will disappear...
Coming Hours availability on line days mobility all over the world - 5 minutes standard (respond to s always within 5 minutes)
Outgoing... - Printed media - Lobbying - Press conferences
a couple of main things the social networks have already changed...
and last, but not the least... - everyone speaks English, but speaks it in many different ways: one way when in person, another via s, a third way when on Skype, a fourth one on Facebook, and a fifth one when writing SMS...
The main difference in the future: PR will be a less local and more international business, since... MEDIA is already more international and less local... BE READY for a new world!.
Thank you for your attention!
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