© 2012 IBM Corporation 1 Market shifts and dramatic changes across the banking industry require changes in how we think about IT IT economics is driving converging systems Mobile, social, big data & analytics redefining client engagement Cloud is the new delivery model IMPROVE IT EFFICIENCY by simplifying the IT lifecycle ACCELERATE new applications, big data and analytics SIMPLIFY CLOUD application platforms and infrastructure Market Shifts IT Imperatives Capital inadequacy depressing profit margins Fierce competition for customers spawns industry consolidation Emboldened customers expect rapidly evolving new services and offerings Increasing social and government pressure for financial inclusion Changing business model shifts from product-centric to customer-centric

© 2012 IBM Corporation 2 IBM PureApplication System helps address many of the challenges faced by Banks and Financial Service providers Agility Get up and running in hours, cutting months off deployment time of new application projects. Efficiency Deploy twice as many applications per square foot of data center space Accelerate banking capabilities with solutions from a broad open ecosystem Manage all physical and virtual resources from a single user interface Control Lower risk and costs with automated Maximize flexibility with choice of architectures, and open standards Intelligently manage cloud environments Simplicity Avoid delays due to limited IT skills or complex integration with factory integration and built-in expertise Free up time from procuring, supporting, testing & deploying assets Reduce lifecycle maintenance and minimize downtime. Elastically adapt to workload spikes without overbuying Maintain more quickly and easily with integrated system patches provisioning and seamless scalability with security and resiliency

© 2012 IBM Corporation 3 Client Example: European Financial Ser. Co Problem: Company had a business need for a Cognos solution but the IT team could not deliver it with their existing infrastructure. With PureApp: A proof of concept showed the Cognos BI pattern could be deployed in hours vs 8 months with fixes deployed in 15 minutes. PureApplication System is helping Banks and Financial Service Companies in a variety of ways Application Deployment Client Example: European Bank Problem: Standing up dev/test environments for their numerous WebSphere based in-house and 3 rd party apps was slow and the team worked in silos. With PureApp: Using PureApp and repeatable patterns, dev/test instances can be rapidly set up and much closer to the actual production environments DevOps Migration Client Example: Asian Stock Exchange Problem: Needed to meet regulatory changes & support ongoing business missions. This included migrating 70 of its existing J2EE applications running on WAS V6.1 software to WAS V8.5. With PureApp: During a POC It took 1 day to install and configure PureApp & 2 days to upgrade SGX apps from WebSphere Application Server V6.1 to V8.5.

© 2012 IBM Corporation 4 At the heart of PureSystems are patterns of expertise What’s required…What the business wants…What a pattern automates… Patterns of Expertise: Proven best practices and expertise learned from decades of client and partner engagements Pre-defined architecture of an application or Cloud service Captures best practices for complex tasks Optimized into a deployable form for private or public cloud Repeatable deployment with full lifecycle management reducing operational costs

© 2012 IBM Corporation 5 Patterns help business partners offer added value to clients Innovate Develop and deploy new products and services faster. Increased sales channel productivity Increased flexibility and responsiveness to changing customer preferences Optimize Reduce the number of unplanned outages by as much as 90 % or more with built-in application optimization. Built-in application elasticity allows applications scale up or scale down automatically allowing support for up to 40 percent more transactions. Consolidate Single unified interface for business users to adjust rules and run analytics applications without IT intervention. Reduced systems management costs through consolidated administration functions. Accelerate Cloud Develop one pattern for deployment in a private and public cloud. Accelerate product development using simplified dev/test via a cloud delivery model with lower maintenance costs and increased reliability.

© 2012 IBM Corporation 6 “Patterns of Expertise” covering the breadth of industry segments With a PureApp Pattern Diasoft can… Automatically deploy its applications and ensure they run correctly in a new environment. Reduce deployment times from several weeks to just a few days. Streamlines the deployment process, decreasing opportunities for manual errors. “What’s important about the PureSystems initiative is that it provides an environment that a bank can rely on to be resilient, reliable and scalable. Banks have to trust, and maintain trust in, technology and its vendors, and we trust IBM.” —Temenos  160+ third party solution patterns on PureApplication System  48 PureApp Solutions across Financial Markets and Banking alone  40+ Cross Industry solutions including ERP, Security, CRM, Project Management and more ONLY A SUBSET OF LOGOS With a PureApp pattern Kingland can… Reduce deployment times by more than 95% Improve application performance by 10% - 30% Enable IT to focus on higher- value activities

© 2012 IBM Corporation 7 Back up

© 2012 IBM Corporation 8 High PerformanceAgileSimple Integrated management and maintenance from silicon to application Patterns simplify application lifecycle Disaster recovery and security; setup and applied in a few clicks Expertly architected applications deployed in minutes Rapid setup and tear- down of development, test & production environments Supports Java, C, COBOL, PHP, Node.js and other applications Up to 6.5x better performance for web and database workloads Policy driven auto-scaling and auto-balancing of application resources Architected for high availability PureApplication System: Simplified Cloud Application Lifecycle

© 2012 IBM Corporation European bank streamlines development operations and improves productivity Automate best practices for application deployment Accelerate development environment deployment to improve productivity Centralize monitoring, tracking, and auditing to more effectively gauge role usage Banking Solution components IBM® PureApplication™ System Business Challenge Inconsistent processes and standards, disparate systems and labor-intensive rollouts of dev/test environments plagued this European bank’s application development efforts. DEV/OPS EXAMPLE

© 2012 IBM Corporation A stock exchange in Asia invests in optimizing the application development lifecycle 2 days for POC to upgrade SGX applications from WebSphere Application Server V6.1 to V8.5 1 day to install and configure PureApplication System proof of concept (POC) Reduce risk and simplify application development with automation and role based access to minimize human error Government IBM® PureApplication™ System Solution components Business Challenge: To meet regulatory and market structure changes this stock exchange in Asia had to securely and rapidly migrate from IBM WebSphere Application (WAS) Server V6.1 to V8.5 in support of trade reporting, clearing and back office applications. Migration Example

© 2012 IBM Corporation European financial services firm conquers slow application/development cycles Business Challenge This financial services firm needed to implement a Cognos BI environment in a very short time frame to provide the marketing team with critical customer data, but internal application development process were rigid and time consuming. Hours vs. 8 months to deploy business intelligence (BI) solution Financial Services Significantly reduce ongoing operational costs Less than 15 minutes to install a fixpack compared to months over 7 servers Solution components IBM® PureApplication™ System Application Deployment example

© 2012 IBM Corporation A regional bank in China creates cloud-based customer support center to improve efficiency Business Transformation Created a secure, cloud-based customer support center running on the IBM PureApplication System that ties together the operator interface with back end systems, improving efficiency and reducing costs and the need for highly skilled IT resources Reduce business systems lifecycle time Electronics Easy and secure to deliver the core systems on a cloud Improve utilization, availability, and efficiency through virtualized resource pools Solution components IBM® PureApplication™ System

© 2012 IBM Corporation 13 IBM PureApplication System patterns of expertise add unique value How does PureApplication System do this?  Patterns of Expertise Labor Hours Spent* 9612 hrs Deployment Change Management Security Management Asset Management Incident/capacity Mgmt Do It YourselfPureApplication System Pre-integrated Competitor Coalition Competitor 5815 hrs 153% More 4843 hrs 110% More Labor Hours Spent* 2302 hrs *Note: Coalition competitor used 9 competitor blades (144 cores). Pre-Integrated competitor used 18 pre-integrated nodes (288 cores). IBM PureApplication System used 3 nodes (96 cores). Each system has the capacity to run 72 workloads where each workload can sustain a peak throughput of 1720 page elements per second. The labor savings and assumptions herein are estimates based on a labor model that uses data obtained on the percentage of time customers spend on certain IT life cycle tasks. It is not a benchmark. As such, actual customer results will vary based on customer applications, differences in stack deployed and other systems variations as well as actual configuration, applications, specific queries and other variables in a production environment.

© 2012 IBM Corporation

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