e-Business & e-Commerce Tenets E. Widodo

2 Tenet #1 Claim Your Domain NameClaim Your Domain Name –Look for a natural fit with your business name. –Protect all trademarks, including model names. –Claim the well-known name if you can. i.e. –

3 Tenet #2 Treat the Internet as an integrated component of your marketing mix.Treat the Internet as an integrated component of your marketing mix. –Look at the World Wide Web and Electronic Mail as media equivalent to print and broadcast media.

4 Tenet #3 Walk before you run.Walk before you run. –Get connected – dial-up, ISDN, DSL, Cable Router, 56k or T1. For one? For a select few? For all? –Begin with – move to a one-way secured Web interface and eventually embrace transaction processing –Understand the challenges of each eCommerce/eBusiness model before you invest Business to ConsumerBusiness to Consumer Business to BusinessBusiness to Business

5 Tenet #4 Define your target online customersDefine your target online customers –End users – dealers/distributors - suppliers –Understand what online shoppers/dealers want –What leads you to believe they will buy your products online?

6 Tenet #5 Make your site information rich!!!!Make your site information rich!!!! –Contact information –FAQ’s (frequently asked questions) –Company History –Info to support the use of your products.

7 Tenet #6 Be Patient with Your ExpectationsBe Patient with Your Expectations –Your business partners are accustomed to established practices. The Internet will ask them to change. –Amazon.com still not making money –Potential customers usually visit on numerous occasions before they place their initial first order. Once you have a satisfied customer, you have a repeat customer!!!

8 Tenet #7 Collect and analyze information from your site visitors.Collect and analyze information from your site visitors. –Identify the pages and products that are generating the greatest amount of interest. –Redesign your site to take advantage of the marketing information collected by your site. –Tools like WebTrends and Microsoft Site Server are underutilized. –Get an address. It makes one-to-one correspondence possible.

9 Tenet #8 Decide how you will host your eBusiness initiativeDecide how you will host your eBusiness initiative –An internet service provider (ISP) –A commerce service provider (CSP) –Internally on your own server???

10 Tenet #9 Don’t save money on graphicsDon’t save money on graphics –First impressions can be lasting impressions. –Your blend of color and supporting images needs to lead to a pleasant experience or, if not well done, it will lead to a “short” shopping experience. –Compress your images for speed.

11 Tenet #10 Don’t Link to the WorldDon’t Link to the World –Links lead shoppers away from your site, be careful in providing any links. –If you must, seek a reciprocal link from those that are listed.

12 Tenet #11 eBusiness Requires SecurityeBusiness Requires Security –To assure data and system integrity –Uses tools of restriction, encryption, signatures, authentication, certificate exchange, signed receipt, verification…… A FirewallA Firewall A Proxy ServerA Proxy Server Intrusion (Internal and External) Detection Server SoftwareIntrusion (Internal and External) Detection Server Software SSL – Secure Socket LayerSSL – Secure Socket Layer SET – Secure Electronic TransactionsSET – Secure Electronic Transactions IPSec – Internet Protocol SecurityIPSec – Internet Protocol Security

13 Tenet #12 Summary - Rules for eBusiness CompetitivenessSummary - Rules for eBusiness Competitiveness –Find your niche –Know your customer –Offer unbeatable service –Build a well-organized, entertaining site –Give away information

14 Wishes Don’t loose what you’ve got so far.Don’t loose what you’ve got so far. Be an e-success student  e- entrepreneur; e-executive; or other e- mankind.Be an e-success student  e- entrepreneur; e-executive; or other e- mankind. See you in another opportunities in a more e-occasion.See you in another opportunities in a more e-occasion.