Wednesday, March 5, 2014.  Advertisement can be defined as “A complex form of communication using objectives and strategies to impact consumer thoughts,

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Presentation transcript:

Wednesday, March 5, 2014

 Advertisement can be defined as “A complex form of communication using objectives and strategies to impact consumer thoughts, feelings and actions”

 Paid Communication  Sponsor is identified  Tries to inform or persuade  Reaches a large audience  Message conveyed through many different kinds of mass media

 There is a lot of money that goes into advertising. The actual cost of the ad itself will vary depending on the time the ad is ran, the media you are using, and the resources involved in the ad  Types of advertisements: commercials, newspaper, magazines, internet, radio, social media sites, word of mouth, flyers

Media TypeCostNotes Radio Ad$850-$900Single Voice Ad Radio AdAdditional $150-$200Multiple Voice Ad Commercial Ad (30 seconds) $350,000National channel Commercial Ad (15 seconds) $100Price is done per slot (times viewed) Newspaper Ad$1,000Local newspaper, full page Flyer$3401,000 Flyers

 One of the most important item in advertising is for the consumer to remember the company that put out the ad Pictured above is a Pepsi ad that was ran before the Super Bowl. This ad is effected because people can tell who sponsored the ad based only off of colors.

-The overall guide to advertising is to encourage the consumer to buy the product you are selling. Therefore, ads use a variety of ways to inform and persuade the audience.

 A target audience is a specified audience or demographic group for which the message is designed.  In a nut shell, a target audience is who the ad tries to sell to

The target audience for this ad could be considered to be women in their 20s, 30s, and even 40s.

The target audience in this ad is geared towards female children.

The target audience in this ad is geared towards older, adult males

Mass Media is used to advertise items in various ways. This is done to capture the consumer in multiple dimensions. The most upcoming media that has helped companies advertise have been the usage of social media