PELATIHAN WARALABA HOW TO START FRANCHISE BUSINESS Penyelenggara KADIN BANDUNG TRAINING CENTRE (KBTC) Graha KADIN – Bandung 23 Oktober 2013 Narasumber.

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Presentation transcript:

PELATIHAN WARALABA HOW TO START FRANCHISE BUSINESS Penyelenggara KADIN BANDUNG TRAINING CENTRE (KBTC) Graha KADIN – Bandung 23 Oktober 2013 Narasumber : Adrianus Widjaja The Bridge Franchise Consultant

TOPIK 1.BAGAIMANA MEMULAI BISNIS FRANCHISE 2. BAGAIMANA MENGEMBANGKAN BISNIS FRANCHISE

Franchise Development Phase Preparation Launching (Branding & Marketing) Maintaining Expansion

PREPARATION PHASE

FRANCHISE DEVELOPMENT PROGRAM IS YOUR BUSINESS FEASIBLE?

The essential parts to SUCCESS in Franchising Exclusive Brand (famous & well known) Uniqueness (specific/ business) Prospective (long term business) Proven (existing brand & branches) Profitable (Prototype & Branches) System & Management (Management, IT, HR, Training, Legal, SOP, Commitments, Applicable, Services) Standard & Transferability

The FACTS ESTABLISHED BRAND IMAGE PRODUCT & SERVICE OPERATING SYSTEM MANAGEMENT CONTROL FINANCIAL SUPPORT

Established BRAND IMAGE If your brand image are known at least in your hometown, then ….. Bravo !!

PRODUCTS & SERVICES Are they any uniqueness compared to your competitors ?

OPERATING SYSTEM How good is your Business system ? Do you already have a manual Standart Operating Procedure (SOP) ? If Not, reconsider before launching your Franchise business !!!

MANAGEMENT CONTROL & SUPPORT Have you prepare your organization that could teach, help, control & maintain your Franchisees? If No, please get the right candidate before you launch !!!

FINANCIAL SUPPORT Has your business reached Break Even Point ? Has your business profitable ? Do you have enough account to develop your Franchise System? You will need Pre-Investment capital for consultant fee Legal Fee IT development fee Marketing tools Promotional Activities Launching programs, etc.

RESUME SCORE your business, if you think you are READY & PERFECT in all 5 aspects above, then GO AHEAD !!! CONGRATULATION & GOOD LUCK !!!

1.FRANCHISE FEASIBILITY STUDY 2.FRANCHISE ORGANIZATION (HQ / OUTLET) 3.STANDARD OPERATING PROCEDURES (SOP) a. SOP for Franchisee (Outlet working procedure) b. SOP for Franchisor (Head Quarter) c. Franchise Manual Handout 4. FRANCHISE AGREEMENTS 5.MARKETING PORTFOLIO 6.FRANCHISE FACILITIES & INFRASTRUCTURE BASIC PREPARATION

FRANCHISE INFRASTRUCTURE Franchise Organization IT Department Legal Departement Training Department HRD Departement R & D Departement Operation Support Dept Field Auditors

SET UP BUSINESS PLAN & STRATEGY Launching Strategy Short Term Strategy Long Term Strategy

Evaluate !! By evaluating your “Business Concept” will get you the RIGHT STRATEGY to implement before you LAUNCH your business !!. Most Business Fails, NOT because their concept is not brilliant, but simply because they did NOT ASSESS their concept thoroughly, which leads them to the WRONG STRATEGY !!

LAUNCHING PHASE

LAUNCHING STRATEGY SOFT LAUNCHING GRAND OPENING D-DAY PROGRAM ROUTINE PROGRAM – Branding – Marketing Program – Open House – Exhibition – New Program/Product Launching – Re-launching

THE VENUE Event Timing Target Market Location Marketing Campaign

MAINTAINING PHASE

WHAT TO BE MAINTAINED Protect Franchisor’s Corporate Identity Good Relationship with Franchisees In-house Support to Franchisees Professionalism & Business Ethics in Franchise Franchisor’s Commitment Take Care of All Franchisee’s Problems To Protect The Interests of Franchisee

EXPANSION PHASE

Thank You !! & Good Luck !!