We made people LAUGH We made people CRY We CHANGED LIVES and We Continue to do so …

Slides:

Advertisements

Similar presentations

Using Communications for Development 19 May 2006.

Advertisements

1 ADOLESCENTSEXUALITY. 2 Definitions In 1989, the joint WHO/UNFPA/UNICEF Statement gave the following definitions: Adolescents:10-19 year olds; Youth:15-24.

Regional Strategy: Programme Communication for Child Survival in West and Central Africa Neil Ford Regional Chief, Programme Communication West and Central.

MTV Staying Alive Ignite A Pilot Project. About MTV Staying Alive // Global: MTV is a global media and general entertainment company with young people.

Addressing gender, violence and HIV through communication for social change Irela Solorzano, Puntos de Encuentro Julie Pulerwitz, Horizons/Path Rodolfo.

Gender Integration Photo from: pulitzercenter.org.

Plan’s Global Campaign to unleash the power of girls and secure a brighter future for all.

USAID/Dhaka’s Adolescent Reproductive Health Program A Brief Overview!

Working towards ending Child Marriage in Egypt

Module 3 – Being a trainer for impact Training of Trainers - Improving the holistic protection of children at risk of violence 1 Phase Building a.

1 Chapter 16 Media Effects on Health. 2 Research Findings Media messages on health have had either: Unintentional positive impacts on viewers Unintentional.

Gender & ICT Policy. Session Objectives Understand how gender might shape differential access and use of ICTs by men and women and why ICT policy should.

Whose Opinion do you care about? What News do you listen to? Radio? Internet? TV? Do Now:

Entertainment Education Components of Successful Campaign Design.

Constructive Male Engagement in Family Planning in Madagascar Ashley Jackson, Technical Advisor Population Services International (PSI) Laura Hurley, Senior.

Group Work 2 Lessons Learned in Social Protection in Health Group No. 9 Facilitator: Elly Van Kanten.

Integrating Advocacy in Water Sanitation and Hygiene Programmes A Case Study from Afghanistan (Kandahar, Kapisa and Jawzjan) By Bilha Joy Keiru.

Evaluation of family planning program

THE POWER OF RADIO Ayo Palmer, Centre for Innovation Against Malaria, Banjul, The Gambia; Angela Dawson, Liverpool School of Tropical Medicine, UK; Jaye.

EngenderHealth/UNFPA Project – Ethiopia/Ukraine Strengthening the integration of HIV prevention in maternal health services. Increasing the capacity of.

Reaching the visually impaired youth with Braille publications for Sexual Reproductive health and HIV and AIDS information in Uganda.

Promoting Rational Drug Use in the Community Developing a country plan.

Communication for Behaviour and Social Change Making a difference through communication!

Local Strategy for the Integration of the Youth and new employment opportunities Back to the future Connecting the Younger and Older Generation through.

Affirmative Masculinity for Positive Social Change: The Straight Talk Experience with Pro boy programming Susan Ajok, MPH Director of Progrms Straight.

Gender Statistics & Human Rights Reporting Regional Workshop 4-8, 2014 Tonga 1.

Communication Degree Program Outcomes

Social Mobilization Campaign Against Polio 2006 June 2006.

Current status of HIV/AIDS and Deafness in Ethiopia By Habtamu Kebebe Ethiopia national Association of the Deaf (ENAD) Executive director

Addressing the SRH needs of married adolescent girls: Lessons from a case study in India K. G. Santhya Shireen J. Jejeebhoy Population Council, New Delhi.

COMMUNITY EDUCATION AFTER INTEGRATED CAMPAIGNS PROMOTING ITN USE IN GHANA Mark Young/Melanie Renshaw Ghana/ NYHQ.

UNGEI Country Partnerships in the South Asia Region - Afghanistan Girls’ Education Initiative (AGEI) - Young Champions for Education.

Involving Girls in Advocacy © 2014 Public Health Institute.

Raising Consciousness Creating Awareness Behaviour Change Communication CHETNA STRC Ahmedabad.

Hygiene Promotion in emergencies

PRESENTED AT RECONVENING BANGKOK: 2007 TO 2010-PROGRESS MADE AND LESSIONS LEARNED IN SCALING UP FP-MNCH BEST PRACTICES IN THE ASIA AND THE MIDDLE EAST.

Water Resource Group A Strategy to Bring Safe Water and Sanitation to Those in Need.

The city of DREAMS! The stark reality... A City in NEED... 54% 15% 61%

CARLOS F. CACERES, MD, PHD PROFESSOR OF PUBLIC HEALTH CAYETANO HEREDIA UNIVERSITY DIRECTOR, INSTITUTE OF HEALTH, SEXUALTY AND HUMAN DEVELOPMENT LIMA, PERU.

Planning an improved prevention response in middle childhood Ms. Melva Ramirez UNODC Regional Office for Central America and the Caribbean.

Plan © Plan An introduction. © Plan It starts with ambition… Plan’s Vision is of a world in which all children realise their full potential in societies.

Impact of a Community-based Participatory Program on Socioeconomic Disadvantage in Youth Reproductive Health Outcomes in Nepal Anju Malhotra Sanyukta Mathur.

A Roma Women Empowerment Campaign in Bulgaria. The challenges:  Empowerment of (grassroots) Roma women  Raising the awareness about the Roma women place,

Increasing Women’s Contraceptive Use in Myanmar Using Empowerment & Social Marketing Strategies By: Michelle Santos MPH 655 Dr. Rhonda Sarnoff May 2, 2013.

Malaria and the Media: Advocating healthy policy and Practice in Sub Saharan Africa.

COMMUNICATION THEMES AND GUIDELINES FOR REPOSITIONING FAMILY PLANNING AS BIRTH SPACING.

Reaching the visually impaired youth with Braille publications for Sexual Reproductive health and HIV and AIDS information in Uganda."

1 UNDAF PRIORITY WORKING GROUP 5 HUMAN CAPITAL 4 December 2011.

5th November, Roundtable WAGGGS Projects as a pathway to growth.

Health Promotion Competencies

Community-Based Integrated Health Program (CBIHP/ MAHEFA) Using the Mentoring Approach to Meet Family Planning Needs of Underserved Youth in Madagascar.

1 DEPARTMENT OF WOMEN BRIEFING ON THE STATUS OF WOMEN UNEMPLOYMENT IN SOUTH AFRICA AND THE DEPARTMENTAL ANNUAL PERFORMANCE PLAN TO DEAL WITH CHALLENGES.

Effects of a Hausa Language Radio Drama on Family Planning Behavior in Northern Nigeria.

Integrating variant channels in engaging “life-stage” audiences to make informed Family Planning choices in Uganda Sylvia Mariettah.N. Katende 1, Kim Case.

Better Health For Individuals What does health mean to individuals?

GENDER ROLES, EQUALITY AND TRANSFORMATIONS PROJECT INSTITUTE FOR REPRODUCTIVE HEALTH GEORGETOWN UNIVERSITY PATHFINDER INTERNATIONAL SAVE THE CHILDREN Not.

DMI DEVELOPMENT MEDIA INTERNATIONAL Can mass media interventions reduce child mortality? Dr Joanna Murray Head of Research.

Breakthrough’s Bell Bajao! – Campaign against Domestic Violence.

Qualitative Target Audience Formative Research for Health and Development Communicatio n Presentation for SBCC Skills Building Training 8-10 Feb 2016 Agnes.

Reflections of 20 years of proving that what we do works.

SEXUAL REPRODCUTIVE HEALTH AND RIGHTS POLICY CCAP Synod of Livingstonia Education Department.

“Crossroads: Without Health, There is Nothing” A Soap Opera That Incorporates Health Topics, Medicaid & CHP+ Into Its Drama APHA Annual Meeting November.

BEYOND PINK AND BLUE: A LESSON PLAN EXAMINING HOW GENDER STEREOTYPING AFFECTS RELATIONSHIPS.

Making FGM a Public Health Matter: A framework for community engagement Naana Otoo-Oyortey- Executive Director, FORWARD LGA/ADPH Annual.

Child marriage and female wellbeing in Bangladesh Erica Field (Duke), Rachel Glennerster, Abdul Latif Jameel Poverty Action Lab Shahana Nazneem (Save the.

Shornokishoree: An Innovative Approach to Promote Adolescent Girl’s Health & Development in Bangladesh Dr. Nizam Uddin Ahmed Executive Director & General.

Youth in Focus. Young people’s voices “ money issues are a key thing for me” “the right kind of support is really important to me” “ forming relationships.

The Effects of a Community Video Approach to Support Healthy MIYCN Behaviors Authors: Leanne Dougherty (SPRING), Marjolein Moreaux (SPRING), and Chaibou.

Director’s Report Quarter Two Board summary 10 November 2017

‘ Children as Agents of Social Change Opening Seminar

Presentation transcript:

We made people LAUGH We made people CRY We CHANGED LIVES and We Continue to do so …

Our Vision: An India where We empower women by enabling them to take control of their own lives and fertility….. Women are empowered to decide when and who to marry Couples make informed choices about whether, when and how many children to have, and which contraceptive measures to use Families (are able to) access and seek quality health care with dignity

The Objective Main Kuch Bhi Kar Sakti Hoon (MKBKSH) Facilitate discussion and communication within communities and society at large Improve Social Behaviour; better health and equity Advocate for Policy Action Increase awareness and shape public opinion on women’s rights, health and issues of family planning 4

MKBKSH: The Preparation Radio programs 2010: Haule Haule- a 24 minutes film on Family planning for Govt of India- huge success; dubbed in 4 languages Formative Research : Desk Review; two rounds of Positive Deviance enquiries; 90 stories from 5 states Pre-test of Title – September 2013Pre-test of one TV and radio episode eachConcurrent monitoring and evaluation systemsTechnical Advisory Group: Dr Arvind Singhal

360 degree approach to SBCC Reach: Entertain & Educate through TV and Radio Series Recall: Engage through multiple media channels to increase recall reiterate message. Result: Ensure Impact through Outreach

Mass Media TelevisionRadio Digital Media Social MediaIVRS Outreach Viewer clubs (Via NGOs) Community Radios Awards A Trans-media Initiative

A Cultural Drama Series Positive Deviance Approach Power of Soap Opera: connect, context, reach, discussion Everyday Realities & Endearing Characters: Pratappur and Mumbai Role Model: Dr Sneha 131 episodes across two seasons Telecast on DD National, DD India and DD Bihar Broadcast on 155 Radio Stations Support From: DFID, BMGF, UNFPA Sanitation & Hygiene Substance Abuse Mental Health

Research Design Intervention Levels of Knowledge, Attitude and Practice Levels of KAP Background Characteristics Exposed Not Exposed Baseline Study Rapid AssessmentEnd-line Study

Season One: The Reach 58 million viewers 570,000 listeners’ on six community radio stations Dubbing in 11 languages for 16 Regional Kendras 625,000 calls over Integrated Voice Response System 429 viewers clubs formed Graphics based on endline evaluation in 30,000 households in Bihar & MP

Season One Impact: The Result Change in Knowledge Attitude and Practices

The Result Contd..

VOICES FROM THE FIELD I never discussed family planning with my husband till I heard Dr. Sneha in this serial I watch this serial every weekend, and also get my husband to watch it I first thought this was a run-of-the-mill tele serial, but after a few episodes I felt my husband and mother- in-law should also watch it

Season 2: Saathiya Focus on Adolescents Collaborated with the government to create awareness about the National Adolescent Health Programme (RKSK) Coined a name (SAATHIYA) for 800,000 adolescent peer educators Used the tele-serial to create demand for the RKSK programme Developed Training materials eg Saathiya Diaries Developed issue based films for: a.Training of peer educators b.Peer Educator led sessions in the community

What it Costs?* Less than Rs 30 per capita to bring a positive change in the attitude of 9 million women (reproductive age group), 8 million married men and 8 million mothers-in-law Less than Rs 11 per household to reach 8 million households across nine Hindi speaking states with messages on gender equality, family planning and health 15 * Based on Season 1 Statistics & Evaluation