Podcasting Corey Pudhorodsky January 28, 2009 Conference Call: Access Code:

Storytelling & Social Media Podcasting: Corey Pudhorodsky Call: Access Code: Using ReadyTalk Chat & raise hand Mute = *6, Unmute = *7 If you lose your internet connection, reconnect using the link ed to you. If you lose your phone connection, re-dial the phone number and re-join. ReadyTalk support:

Storytelling & Social Media Podcasting: Corey Pudhorodsky Call: Access Code: You are being recorded This seminar will be available on the TechSoup & NTEN websites: – – You will receive a link to this presentation, material and links. After the webinar, you can ask follow-up questions in the Emerging Technologies Forum: –tinyurl.com/bl42bjtinyurl.com/bl42bj

Podcasting Corey Pudhorodsky January 28, 2009

Storytelling & Social Media Podcasting: Corey Pudhorodsky Call: Access Code: Determine Your Audience Your Constituents New Supporters Existing Podcasts Podcast Listeners

Storytelling & Social Media Podcasting: Corey Pudhorodsky Call: Access Code: Podcast Listeners Jan 2008 = 33 million digital audio listeners Male and Female and All Ages Well-educated and Well-to-do Spend time online and make online purchases

Storytelling & Social Media Podcasting: Corey Pudhorodsky Call: Access Code: Be Unique Flickr: Marie(RedFlynn)

Storytelling & Social Media Podcasting: Corey Pudhorodsky Call: Access Code: Building the Podcast Planning Recording Editing Hosting Promoting Metrics

Storytelling & Social Media Podcasting: Corey Pudhorodsky Call: Access Code: Planning Scheduling Participants/Hosts Script Effects/Music Announcements and Acknowledgements

Storytelling & Social Media Podcasting: Corey Pudhorodsky Call: Access Code: Recording Environmental Considerations Hardware Software Vs.

Storytelling & Social Media Podcasting: Corey Pudhorodsky Call: Access Code: Hardware Options USB Headset Dynamic or Condenser Mics Soundboard Mobile Devices Video Recording

Storytelling & Social Media Podcasting: Corey Pudhorodsky Call: Access Code: Software Audacity Garage Band (Mac) Sony Sound Forge Adobe Audition Levelator Skype –Pamela –Hot Recorder –Audio Hijack Pro

Storytelling & Social Media Podcasting: Corey Pudhorodsky Call: Access Code: Editing Content and Engagement Verbal Ticks and Mistakes Volume, Levels and Compression Timing and Fades Creating the MP3 File “All conditioned things are impermanent, and of the nature to arise and pass away.”

Storytelling & Social Media Podcasting: Corey Pudhorodsky Call: Access Code: Editing: Basic Functions Selection, Cut, Paste Silence Amplify Fade In/Out Compressor Import Export as mp3

Storytelling & Social Media Podcasting: Corey Pudhorodsky Call: Access Code: Hosting

Storytelling & Social Media Podcasting: Corey Pudhorodsky Call: Access Code: Promotion and Sharing iTunes Podcast Pickle Podcast Alley Odeo Social Networks Others?

Storytelling & Social Media Podcasting: Corey Pudhorodsky Call: Access Code: Metrics and Ratings

Storytelling & Social Media Podcasting: Corey Pudhorodsky Call: Access Code: Back to the Storytelling… 7 Elements of Digital Storytelling: 1.Point (of View) 2.Dramatic Question 3.Emotional Content 4.The Gift of Your Voice 5.The Power of the Soundtrack 6.Economy 7.Pacing

Storytelling & Social Media Podcasting: Corey Pudhorodsky Call: Access Code: : Point of View Communicate a realization

Storytelling & Social Media Podcasting: Corey Pudhorodsky Call: Access Code: : Dramatic Question What are people asking if your organization can help solve?

Storytelling & Social Media Podcasting: Corey Pudhorodsky Call: Access Code: : Emotional Content Story of Rebirth Allow people to relate it with their everyday life.

Storytelling & Social Media Podcasting: Corey Pudhorodsky Call: Access Code: : Your Voice Experiment and get comfortable with your voice. Listen to yourself in different locations saying different things.

Storytelling & Social Media Podcasting: Corey Pudhorodsky Call: Access Code: : Soundtrack Let music help tell your story. Keep it “podsafe” Music.podshow.com Or local artist who support your org!

Storytelling & Social Media Podcasting: Corey Pudhorodsky Call: Access Code: : Economy Describe what they can’t see, but also let your listeners paint the picture themselves.

Storytelling & Social Media Podcasting: Corey Pudhorodsky Call: Access Code: : Pacing Change voices Breaks Silence Volume (but be careful) Rhythm

Storytelling & Social Media Podcasting: Corey Pudhorodsky Call: Access Code: What’s Missing from Your Message? Stories that have not been told? Events that are not being captured? Ideas that are not being shared? Actions that have no call to motivate?

Storytelling & Social Media Podcasting: Corey Pudhorodsky Call: Access Code: Examples and Cases Support and Build Community 1)Talk for Memories: Alzheimer Society of OntarioTalk for Memories 2)Overeaters Anonymous: Educate, Deliver Services 1)Missouri Botanical Gardens: Who is Niki? Self Guided ToursWho is Niki? Self Guided Tours 2)Panhandle-Plains Historical Museum: Connection Cast Connection Cast 3)ABA Podcasts: Educational ProgramsEducational Programs Raise Awareness 1)Surfrider Foundation: On the BeachOn the Beach 2)WaterAid PodcastWaterAid Podcast Virtual Events and Increase Reach 1)Clinton Foundation Speeches PodcastClinton Foundation Speeches Podcast 2)Granted Wish Foundation: Special Events HighlightsSpecial Events Highlights

Storytelling & Social Media Podcasting: Corey Pudhorodsky Call: Access Code: Questions and Wrap-Up For more information: – Continue the discussion in the Emerging Technologies Forum: –tinyurl.com/bl42bjtinyurl.com/bl42bj Contact Info: – –Twitter:

Storytelling & Social Media Podcasting: Corey Pudhorodsky Call: Access Code: Questions & Conversations NTEN –nten.org –nten.org/blog TechSoup –techsoup.org –techsoup.org/learningcenter/index.cfm NetSquared –netsquared.org –Netsquared.org/blog

Storytelling & Social Media Podcasting: Corey Pudhorodsky Call: Access Code: Join us at the NTC!

Storytelling & Social Media Podcasting: Corey Pudhorodsky Call: Access Code: Storytelling & Social Media: 5-Part Series Video Creation –2/4/ am Pacific Creating Social Buzz –2/11/ am Pacific Social Media ROI –2/18/ am Pacific

Podcasting We would like to thank the Packard and Surdna Foundations for their generous support of this webinar series.