Will Atkinson Jun-16

Faber wins industry digital strategy award Jun-16

Faber digital strategy 1.Publishing 2.Marketing 3.Publishing operations 4.Services/partnerships with other indies Jun-16

Faber digital strategy - publishing Drama online “ the platform offers robust original functionality beneath a clear and simple user interface, providing a tool which clearly enhances the study and performance of drama” Apps – Animators survival handbook, priced £25 With a clearly defined market for the app, we were able to target our marketing approach. To start, we used social monitoring tool Crimson Hexagon to pinpoint precisely which animation website had the most shared articles online – Cartoon Brew. We then began a three-week ad campaign on the site, split-testing three different versions of our banner advert until we knew we had the most effective mix of text and visuals. This resulted in a 54% increase in downloads of the free version of the app, and a 10% increase in downloads of the paid version, compared to the previous three weeks. Jun-16

Faber digital strategy - marketing Consumer engagement strategy – a new satellite strategy Faberandfaber/faber social/thoughtfox/faber academy CRM Multi strand content strategy Partnerships. Fabershop, Curzon Social media growth Jun-16

Faber digital strategy – ops and services Implemented our own XHTML – based workflow through which content is digitally defined at source Services through Faber Factory Jun-16

2013 – e book market UK ebook share of book purchases - increased from 20% in 2012 to 25% in 2013 by units and 12% to 14% by spend ebook share very strong and growing within fiction genres -40% of general fiction, 45% in Crime for example section on self publishing and it's position in the market was interesting - increased from 13% to 20% share by vol, and 7% to 12% share by value - fiction dominates A slowdown in ebook reader sales growth - a potentially significant development happening in teens and children's categories with ereaders being passed down as parents trade up to a tablet. Average ebook purchase price was £ average self published ebook price was £1.94 ebooks price paid for fiction was 39% less than the paperback Extracts and inside of book a key element in tempting purchasing followed by the cover, cover copy and website blurb - all things that we can influence Jun-16

The environment Strong retrenchment to E books – Hachette UK at 40% in Q Big 3 winning? Less wild west, less even playing field, agency light, smaller publishers being bought, type of fiction being bought in E. Other avenues there but not going crazy – no new killer devices. And where is E pub 3 Digital start ups churn. Start ups complain that publishers slow to engage but not all are worth the time and effort. Readmill has closed Inkling closed as a consumer business and gone B2B Valobox drastic fee increase Subscription model retailers - mushrooming Merge of marketing and product continues Jun-16

News Amazon partners with Samsung for a new app and new facility to place orders via Twitter Kobo taking over the Sony ebookstores in June, Sony will begin to transfer its eReading business in the UK, Australia, Germany and Austria to Kobo. This will provide Sony’s Reader™ and Sony’s Xperia® tablet and smartphone users with the Kobo eReading app which will also be included as the default reading application on select Sony Xperia® smartphones and tablets. Jun-16

My Independent Bookshop from PRH Jun-16

Blinkbox launched for Tesco and the Hudl– very top 3 heavy Jun-16

Amazon buys Comixology in April Jun-16

Other stuff Blackwells announce an exciting new Learning app to make available to Students making the most of their student stores and contacts Bookseller chart – list price above £2 Matchbook slated for Autumn UK release. Digital text books hard to get off the ground as opposed to consumer e books. Jun-16

What’s happening in apps No longer news if a publisher releases a stand alone app Trying to keep costs low, find partners, and choose content that really fits the form. Good example is Quercus ‘ Mountain High app. Good use of hardback assets, a partnership with retailer Wiggle and integrates with services like Strava which cyclists use to trakc their rides. Jun-16

Service: (Blloon) Model for Consumer: $9.99 per month Unlimited ebooks One discounted ebook per month $8.99 per month Unlimited ebooks Monthly payment TBC Ebook of the month (2 – 4) $9.99 per month Unlimited children’s ebooks Model for Publisher: Standard retail model TBCRevenue Share Standard retail model Revenue Share Consumer Subscription Model Consumer Perspective: “Netflix” or “Spotify” for e-books Pay a set monthly fee for “all you can read” or a select number of titles Reasonable selection Publisher Perspective: Paid each time a subscriber reads past the “free preview” Free preview varies depending on the vendor Potential backlist discovery tool Targets the casual reader