Experience from one MH Dealer/ Community Owner 1

 Started as a street dealership In 1969  Now 3 generation family business  Purchased 3 communities, built 2 more  1360 sites in Eastern Iowa  88-90% occupancy  Owner-occupied homes, no rentals

 Separate sales and community staff  Service department refurbishes pre-owned homes  Actively involved in Iowa Manufactured Housing Assoc.  Listing service  In house insurance agency  Captive finance company

1. Brand Recognition 2. Website – Setup 3. Buyers Need to Find Your Website 4. Keep Buyers on Your Website 5. Maintain Your Website 6. Create a Mobile Website 7. Continually Communicate with Customers 8. Blogs 9. Social Media 10. Finance Homes with Captive Finance

 Have a logo  Catchy phrase  Consistency!  Trademark it if you can  Use it in ALL advertising, print, radio, internet, business cards, letterhead  Answer the phone that way

 Inexpensive and universal way to advertise  % of people look for local products online first  Purpose is to drive sales to your community. 6

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Do It YourselfHire a Website Developer  Get a good website name, can be your community  Can be your slogan  Inexpensive godaddy.com, eHost.com, etc.  Keep it updated!  Hames uses Informatics in Cedar Rapids, Iowa  More expensive, more features  Informatics handles  We update content

 Be found on the internet!  When people search for you, you want to be top on the page. 9

 How to buyers look for you?  Know your key phrases and use them over and over again  Google looks for key phrases – content is king Mobile home park in Cedar Rapids Manufactured home dealers Marion Iowa Mobile homes for sale West Branch

Deep Site Analysis found that of internet users who ended up at www. HamesHomes.com: 82% used the phrase “mobile home” 18% used the phrase “manufactured home” or something else

 Used for search engine optimization  Testimonials on your web site  Review sites like yelp.com, google.com, yellowbook.com  Better Business Bureau  Facebook

 Link to your manufacturers’ websites  Make sure your manufacturers’ websites are linked to yours  Link to relevant content, but not too much  Write descriptions with your pictures, these are also looked at by search engines.

 Lots of Pictures ◦ homes ◦ residents ◦ employees  Don’t need permission for homes and employees  Do need permission from residents  Video  All Hames commercials from 1970s to today converted to digital

 Hames puts.pdf links on our website: ◦ Community application ◦ Rules ◦ Newsletters  Add customer testimonials  Spanish or other languages if needed

 Pictures and contact information for staff  Online employment application  CONTACT US easy-to-find  Search function for your home inventory

 Make it easy to change  Register domain name for 3 years, Google gives more SEO (Search Engine Optimization) credit  The more you update your content, the more search engines can find you  Hames has a “news” box on our home page for current events.

Studies show most people would rather give up coffee, alcohol and sex before giving up their smart phones for a week.

 60% of mobile searches result in a contact to a business within an hour  3 of 4 users have used a business they found on their smart phones

 Maintain a BLOG - short for “web log”  Make sure your blog is on your site  Decide on who your audience is: we target homebuyers  Use key phrases over and over. This helps search engines find you

 Keep track of analytics on blogs to see which ones people look at a lot

Jason and his fiancée, Amanda, had good jobs and were looking for a place to live. Unimpressed by monthly rent prices for apartments, they came to the Hames Mobile Home dealership for other options. They selected a pre-owned, single-sectional mobile home from our dealership which was perfect for their housing needs. The best part: Mike and Amanda are only 20 years old. When they are 27, they will own their own mobile home ! Hames is one of the oldest and best-respected mobile home dealers in Iowa. 22

 Use links in your blog to keep your customers on your website. View our model homes at Grand View manufactured home community at 5410 Wabash St. SW in Cedar Rapids. Call us today at or contact us online.model homes 5410 Wabash St. SW in Cedar Rapidscontact us 23

 Have a way for people to respond with comments  ASK people to comment  Make sure you can “approve” the comments first!  Make it long enough to be interesting and short enough to be readable (suggest 150 to 250 words)  your-Manufactured-Home-Would-Like-to-Tell-You.aspx your-Manufactured-Home-Would-Like-to-Tell-You.aspx

 27% of time online is spent on social media  Reply to user comments and be professional  Post often  Use lots of pictures  Video, too

 “Friend” us on Hames Homes page  We post about every two weeks  Links back to our website  Posts about events  Mentions and links to our blogs  Staff changes  New features in communities “Disc Golf”

 We post weekly  Quick tweets about new homes for sale  Don’t forget the pictures!  Follow organizations that are relevant to your company – manufacturers, vendors, local parks and recreation events  Ask them to follow you on Twitter

 LinkedIn  Google Plus- Like Facebook  Google My Business

 Speak with one voice  Write, edit, re-read and edit again, before posting  Post on Friday afternoons, most people are on social media  Use pictures and video

 ASK your customers how they found you on the internet.  Google Analytics  What pages do customers come to first? You’re never done with a website!

 “Responsive design” makes your website easily seen on any device in any size  Google AdWords (pay to get your name first)  Live Chat  Instagram, Snap Chat, Pinterest  Website for community residents, bulletin board, announcements, classified ads

 Circle Finance, LLC, formed in 2010 as a separate company  Licensed in the state of Iowa  SAFE and Dodd-Frank Act compliant

 Hames dealership sells homes per year, most go into Hames communities  About a third are captive financed  10-12% interest, max allowed by Dodd-Frank  Fixed rate  Up to 10 years

 In-house credit scoring system that takes into account:  Credit score  Income  Debt  Down payment  Job stability  Low delinquency and foreclosure rate

Barbara Hames-Bryant President, Hames Communities LLC NMLS # Marion Blvd., Marion, IA Ph. (319) Fax (319)