Parkside American Marketing Association Presented By: Will Cray and Brian Hill

What is Branding? “An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does "branding" mean? Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from that of your competitors. Your brand is derived from who you are, who you want to be and who people perceive you to be.” -Entrepenuer.com

 Your most valuable asset  Your Identity  What distinguishes you from the rest

 Your Mission  Your Goals  Your People  Your Events

 Your brand reflects your mission  What do people think of when they see your brand?  Branding PAMA

 Your goals need to be in line with your mission  Your goals should challenge your org, but be attainable ◦ Review frequently  PAMA’s goal

 Diversified skill set  Learn your strengths and weaknesses  Member benefits ◦ Campus opportunities ◦ Carrier opportunities

 Should be in line with your goals and mission  Member Opportunities  Org Opportunities

Your members strive to meet the goals of your org Your events are put on by your members Your mission creates your brand Your goals align with your org’s mission

Contact info: Brian Hill- Will Cray- Contact PAMA- PAMA meetings 5:00pm in the Walnut room