Agenda item 3.C-3 Communication on Biodiversity and Nature CGBN Co-ordination Group for Biodiversity and Nature 4 th meeting - 12/02/09.

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Presentation transcript:

Agenda item 3.C-3 Communication on Biodiversity and Nature CGBN Co-ordination Group for Biodiversity and Nature 4 th meeting - 12/02/09

Biodiversity Action Plan – Supporting Measure 4: Public education, awareness and participation Target: 10 million Europeans actively involved in biodiversity conservation by million Europeans actively involved by 2013 Action B : Communications Campaign

Communication activities on Biodiversity Biodiversity Campaign Nature and Biodiversity Material - updating Nature and Biodiversity Material - planned Contact Group on Communication Countdown 2010

Communications Campaign on Biodiversity Preparatory work  Scoping study – market research on campaigns  Eurobarometer Survey on Europeans’ attitudes to Biodiversity Approach  Combined centralised and decentralised Timing  December 2008 – Call for tender Phase 1 launched ( EUR)  Spring 2009 – Call for tender Phase 2 (2.3 million EUR)  Duration: 2009, 2010 and beyond

Biodiversity Campaign Phase 1 Part a):  Graphic identity, including logo, slogan etc. – for 23 languages  Key messages for the public & selected specific target audiences Part b):  Communications strategy focusing on EU12, including:  Promotion of TEEB  Events (launch events in EU12, network of Goodwill Ambasadors)  Tools (banners, posters, postcards, e-cards, flash animations)  Campaign website  Social media and viral communication (blogs, Wiki’s, YouTube, Facebook, MySpace)

Communication activities on Biodiversity Nature and Biodiversity Material – updating  Europe’s Nature for you  Conservation in Partnership  Biogeographical regions brochures + 4 new

Communication activities on Biodiversity Natura 2000 Newsletter June 2009: State of Europe’s Nature

Communication activities on Biodiversity Nature and Biodiversity Material – planned  New Leaflets & factsheets:  Conservation Status of Habitats and Species + VNR  BAP mid term report  Ecosystem Goods and Services  Invasive Alien Species  Biodiversity and Climate Change  Natura 2000 Book – translation  Nature and Biodiversity website

Communication activities on Biodiversity Communication platform for stakeholders Natura 2000 Partner Award Contact Group on Communication on Nature and Biodiversity Countdown 2010

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