Financing a Start-Up Funding Alternatives Hanna Ebeling, Relationship Manager, SEFA 1

2 Funding Options for Start-Ups Source:

3 What is Social Investment? Source:

4 Business Planning 101 Create understanding of outcome Create partnerships and inspiration Create a project roadmap

5 Key Considerations Is there demand for your product and service? Can you price your product and service to make a profit / surplus? Do you have the skills and experience to execute well and supply a good quality product or service? What is your “unfair advantage” that will mean you will succeed?

6 Business Model Canvas Example – Help Me With It Source:

7 What are common Social Business Models? Organisational Impact Product / Service Impact Use of Surplus Impact Social ImpactEmployment and training of disadvantaged people, eg employment of homeless people Supply of products or / services, eg affordable housing, renewable energy, e-waste Profit used to fund a social program, eg overseas development aid or youth outreach Example Social Enterprises The Big Issue Australia, STREAT, Bread and Butter Barefoot Power, Hepburn Wind, Mission Australia, The Benevolent Society, SEFA Thankyou, Who Gives A Crap SEFA Portfolio Examples MiHaven, Corryong Neighbourhood Centre Myrtle Park, King Street Haven, Three Sista’s, Tender Funerals Sandbag (The Garden Gate Café)

8 Source: School of Social Entrepreneurs - Fundraising Overview

What funding expertise can SEFA contribute? Start-up in July 2011 with the support from commonwealth government: SEFA is a specialist lender to an under-resourced sector of not- for-profits and other enterprises with social, cultural or environmental objectives. Our loans supplement and extend the reach of philanthropic and grant monies; they do not replace them. We lend on commercial terms (viability of business model) but offer greater flexibility on the loan structure (understanding social organisations)

What is SEFA’s additional support? 10 networks, co-Investors risk-mitigation / innovative social finance

SEFA’s Social Lending Approach 11 Capacity Loans Enterprise Growth Property Secured

12 Early Stage Investing: Risk Mitigants

13 Social Enterprise Example – Tender Funerals Mission: funeral services that empower families and draw on community participation people centred approach to provide a transparent, affordable, authentic service operating within a sustainable business model focus on working with disadvantaged and indigenous communities. Innovative 4-way partnership to unlock social enterprise start-up with the support of: (1) Community backing (2) Philanthropic foundation (2) Social lender former fire station = mortuary Provides mortgage for mortuary Provides grant funding for renovations + fit- out and start-up working capital StartSomeGood crowdfunding campaign* and donations ($115k) for mortuary deposit and reserve working capital * second largest in Australian history

14 SEFA : Crowdmatch Bridging the Funding Gap with an innovative social finance partnership: Using the power of crowdfunding platform StartSomeGood to unlock a SEFA loan. Successfully raise at least $50k from your supporters to access a loan of at least $50k up to $1mio. Opportunity for early-stage ventures to demonstrate market traction and mitigation strategy for higher risk business models when assessing overall credit risk.

15 Accessing Finance to get your venture off the ground… Check out SEFA’s free Toolkit at: toolkit

Contact Us SEFA – Hanna Ebeling, Relationship Manager – SEFA office: – Website SEFA Video introduction MiHaven Video – social investment for indigenous outcomessocial investment for indigenous outcomes 16