牛津上海高二 S 2B 第二学期

Unit 6 Problems and solutions. Module 3 Our fragile environment.

Teaching Aims and Purposes:  learn the new words and expressions in this unit  learn and grasp Absolute construction Reading

New words

cosmeticsface cream persuasiveadvertising campaign anti-ageing packagingpresentdouble poisonlipstickblind make upsue force-feed injection drip

prosper revolutionizeimmoral recycle refillunique campaignalternativeremarkably globalpublicityhold Pro-environment publicize amazingunconventional principle

New lesson

What do you know about animals? People use animals in these ways: As food: milk, meat, egg, honey For clothing: wool,leather,skin,furs For entertainment: circus In science: scientific tests.

This shows a scientist giving an injection to a rat for the scientific research.

This shows a dog being trained to help the police or the army.

This shows an elephant in a circus.

This shows a monkey In a small cage, perhaps at a zoo.

Nowadays, more and more products are tested on animals, do you agree? If not, why?

Try to think of a situation that you are against animal testing, discuss it.

Can you name a kind of shop that doesn’t test products on animals? The body shop.

What is the body shop? A global business selling simple products for the skin and hair.

Can you find the difference between Body Shop and other cosmetic companies: The body shop The other cosmetic companies

1)Test some products on animals. 2) Packaging may double the cost of a product. 3) Spend millions on advertising. 4) Try to sell you dreams \false promises. 5) Main aim is to make money\profits. The body shop The other cosmetic companies 1)Doesn’t test products on animals. 2) Thinks packaging is unimportant. 3) Has never spent money on advertising. 4) Describes its products in simple, truthful language 5) Often holds campaigns on pro-environment topics.

Skimming and scanning: 1.What is the Body Shop? A global business. 2. What does The Body Shop sell? Cosmetics. 3. What is the link between The Body Shop and animals? The Body Shop only sells products not tested on animals.

The Body Shop Describe its products in simple,truthful language Thinks packaging is unimportant. Does not spend any money on advertising. Supports pro-environment campaigns/ cause.

Other cosmetic companies Promise to make you look younger and more beautiful. Use persuasive and expensive advertising campaigns. Present products in expensive packaging, often doubling the cost. Test many cosmetic products on animals.

More questions: 1.What kind of hope does the cosmetics industry bring to women? That they will be made younger and more beautiful, and that all their dreams will come true. 2. How do most cosmetic companies publicize their products? They publicize their products through persuasive and expensive advertising campaigns.

3. What two things make cosmetics more costly? a: The advertising campaigns to sell them. b: Their expensive packaging. 4. Why did Anita Roddick use simple, truthful language to explain her products? She thought it was immoral to make false promises about the qualities of her cosmetics.

5. In what manner did Anita Roddick promote The Body Shop to the public? Anita attracted wide publicity by explaining her views and later by holding pro- environment campaigns. 6. What did Anita Roddick train her staff to do? She taught them to believe that profits, although important, are not the only aim of a business.

Para1: The cosmetics industry sells dreams with persuasive and expensive advertising and expensive packaging. Para2: It tests some products on animals to make sure they are safe. Para3: The Body Shop, started by Anita Roddick in 1976, is different from other cosmetic companies in many ways, yet is very successful. Para4: Anita explained her products honestly.

Para5: She did not use expensive packaging. She believed in recycling. Para6: She refused to use products which had been tested on animals. Para7: She did not spend money on advertising. She encouraged her staff to take part in environmental campaigns.

Exercise on book. Unique and unconventional. (On page 79. ) (On page 79. )

A What do you know about…? In what ways can animals or animal products be used by human? Match the words to the pictures by writing the letters a to d in the circle. (on page 78)

a. as food b. as clothing c. for entertainment d. in science b d a d

Skim the brochure quickly and then answer the questions. 1. What is The Body Shop? 2. What does The Body Shop sell? B Skimming 3.What is the link between The Body Shop and animals?

Scan the brochure and fill in the blanks to show the difference between The Body Shop and some other cosmetic companies. C Scanning

 The Body Shop  Describe its products(1) ________________.  (2) ____________________ is unimportant.  (3) ___________________ on advertising.  Supports (4) ________________________.

 Other cosmetic companies  Promise to )(5) _______________________.  (6) ____________________ campaigns.  (7) ________________, often doubling the cost.  (8) ________________________ on animals.

Key words D1 Answer the questions. 1.Can you give an example of pieces of writing which use persuasive language? (Para 1) 2. What is the packaging of a product? (Para 1) What do you do with it? 3. Have you ever had an injection? (Para 2) If so, why? D

Key words 4. Can you give any examples of unconventional clothes, hair-style or behaviour? (Para 3) 5. Can you give any example of things which have revolutionize modern life? (Para 3) 6. What is something about yourself which is unique? (Para 5 ) In what way is it unique? D

D2 Use the words in the box to complete the passage below. Change the form of the words as necessary. campaign against cosmetic publicize global alternative limitation principle blind On page 80

E Read and think E1 Choose the best answer that complete these sentences. 1. In paragraph 2, the writer implies that the cosmetic companies want to be sure their products are safe because they are really concerned about ____________. A.Their customers C. their profits B. the animals D. the reputation

2. We can infer from paragraph 3 that the writer probably ______ Anita Roddick. A. think highly of B. dislikes B. knows D. criticizes

3. Anita Roddick banned images of beautiful women in her shops (Para 4) probably because she _______. A. felt it a dishonest way to advertise her products B. Could not afford to spend money on advertising C. thought it was immoral to show pictures of women D. did not want her customers to look beautiful

4. The writer suggests in paragraph 5 that some of The Body Shop’s customers________. A. Like the look of their old cosmetic bottles B. Do not need cosmetic bottles C. Do not want to create more rubbish D. can refill old cosmetic bottles for free

5. We can infer from paragraph 6 that Anita Roddick was against ______. A. animal testing for cosmetic bottles B. all animal testing for cosmetics C. any kind of testing for cosmetics D. selling cosmetics

E2 Answer the following questions in complete sentences using the information in the brochure. 1.What kind of hope does the cosmetic industry bring to women?____________________________ 2. How do most cosmetic companies publicize their products ? ______________________________ 3.What two things make cosmetic more costly?_______________________________

4. Why did Anita Roddick use simple, truthful language to explain her products? ____________________________________ 5. In what manner did Anita Roddick promote The Body Shop to the public? ____________________________________ 6. What did Anita Roddick train her staff to do?________________________________

Strategy: Understanding the writer’s viewpoint: A writer’s viewpoint refers to what he or she thinks about a certain topic. This viewpoint is shown by the kind of words the writer uses. For example, in the brochure, the writer uses very strong and positive words such as amazing, unconventional, revolutionize and remarkably to describe Anita Roddick. From this, we can infer that the writer admired Anita Roddick and the causes she pursued.

Homework Review the new words and useful expressions in this part after class.

英语辅导报社倾情奉献