Webinar: Driving Home a Culture of Safety May 3, 2016

Welcome & Introductions Chris Leighty Senior Director of Safety & Training W.C. Pihl Vice President of Business Development

Safety Above All All other factors are improved when a transportation provider has an excellent culture of safety: Passenger comfort & confidence Employee morale Customer service Equipment availability & maintenance

Ride Right’s Safety Background  Growth while reducing accidents  2015 average revenue miles between preventable accidents: 124,298  2015 AFR: 0.8 preventable accidents/100,000 miles

Creating a Safety-Focused Culture  Recruiting: Selecting the right employees  Training: Building a robust training program that includes quality assurance & follow-up  Incentives: Rewarding safe driving to motivate staff  Technology: Innovative monitoring & auditing

Recruiting for Success  Reality: this job is not for everyone!  Safety is a mindset:  Attitude of customer service  Compassion & empathy  The right fit for your culture  Providing livable wages & strong benefits

Training to Improve Service  Classroom, multimedia presentations, closed course observations & behind-the-wheel skills  Evaluated through written quizzes, driving tests & customer service evaluations  Promotes professionalism, sensitivity & responsiveness to customers’ needs  Designed to engage all drivers & staff

Training for Passenger Sensitivity  Inclusion of passengers & community advocacy groups in training  Roleplaying to understand how passengers feel  Observation of common destinations & challenging pick-up locations  Appropriate assistance & guidance from drivers & customer service employees

Ride Right’s Award-Winning Training Program  Recognized by Training Magazine as a finalist on its Training Top 125 list  Feedback from trainees & staff in the field used to continually evolve training  Industry-recognized certification programs

Training: Following Up  Road Supervisors are ambassadors of the program  Ensure safe, timely transit  Road Supervisor training includes complete driver training program  Additional training: On-road observations, accident/incident investigation, reporting, recordkeeping & service interruption response

Safety Program  Safety Committee  Daily safety reminders  Retraining & mandatory monthly safety meetings  Quarterly accident & emergency response drills  Quarterly safety bonuses  Evolving incentives:  Safety blitzes  Customized by location

Incentives: Drive Rewards Program  Points-based system  1 point = $1  Can earn up to 500 points per month  Points can be used to purchase:  iPads  TVs  Fitbits  Jewelry  Video game consoles  Home appliances, accessories & furniture  Gift cards

Technology to Enhance Culture  iDrive cameras in each vehicle as part of overall culture  Simultaneously record triggered & continuous events  Digital audio & video recording  Live & historical GPS/speed tracking  Interior & exterior monitoring  Environmental component  Events & data synced to an online cloud; can be viewed through internet portal  Driver panic button  Up to 500 hours of storage

Transparency  100% audit-ready at all times  Daily, weekly, monthly & annual inspections from local & corporate personnel  Successfully passed all federal, state & local audits  Open books to clients & regulatory bodies  Support at local level to ensure success

Proven Results  Small company philosophy with large company resources  We don’t want to be the biggest – we want to be the best  Every Trip Is Important

Questions? Chris Leighty (616) W.C. Pihl (707)