+ Business 111- Creating the Digital Future Spring 2011 Amber Bemis Foursquare.

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Presentation transcript:

+ Business 111- Creating the Digital Future Spring 2011 Amber Bemis Foursquare

+ What is it? FourSquare is a location based application. It allows user to check into locations through a smartphone app or SMS. The site allows consumers to share information with other consumers and for businesses to interact with consumers.

+ Why use Foursquare? Basic Statistics from Foursquare.com 8 million users! 35,000 per day 2.5 million check-ins per day 250,000 business participating Foursquare history: Founded in 2007 Founded by Dennis Crowley and Naveen Selvadurai Can be used on the iPhone, Android, and Blackberry operating systems

+ Consumer to consumer use Foursquare is a great way for consumers to connect with each other by sharing pictures, recommendations, and opinions about venues and services.

+ Business to consumer use Foursquare is also a great way for businesses to interact with customers. The application can help encourage customers to visit locations by offering specials and coupons.

+ Basic Navigation of Foursquare