Innovation Fund Municipal Workplace & Neighborhood Challenge Ajani Stewart – Miami, Florida Alan Marshall – Orange County, Florida

Goals... Create a sophisticated online template to allow USDN members to efficiently launch turnkey neighborhood and workplace sustainability challenges. Develop an open-source version that can be easily customized and utilized by any local government. Reduce/eliminate the primary impediment for cities - the costs, time and resources needed to design, implement and launch sustainability challenges.

In the Beginning... USDN Grant Discussion began in 2014 Nashville offered website source code for free Formed group of interested parties Miami designated as project lead Prepared application Received award of $75,000 Created scope of work Reviewed submittals Chose programmer Began receiving deliverables late 2015

Source Code from Nashville Built a Framework for: Workplace Challenge Neighborhood Challenge Same point of contact for both Challenges Same geographic area covered with both Challenges Different sponsors for the Challenges

Programmer Created a Demo Site for SSDN Assuming: One Workplace Challenge One Neighborhood Challenge One Municipality or Organization conducts both challenges Same point of contact for both Challenges Same geographic area covered by both Challenges One URL – Landing Page

Available Tools and Resource Locations Budget Example Dropbox Files and Workplace Challenge USDN and Workplace Challenge USDN Marketing Tools from Various Organizations Implementation Manual and Appendices Budget Template from Nashville Website Manual and Support from SGS Contacts at USDN Partner Municipalities Miami, Florida Orange County, Florida Sarasota County, Florida Durham City and County, North Carolina Asheville, North Carolina Boston, Massachusetts Fairfax, Virginia Knoxville, Tennessee

Challenge Implementation Manual: The 6 Key Steps! 1.Define your Challenge Priorities 2. Identify your audience 3. Define measures of success 4. Marketing & communication 5. Create a Challenge framework 6. Implement your Challenge

Being Green, Healthy, and Involved Can be a Challenge! How Orange County Took It On Alan Marshall Orange County Florida

Orange County Had Other Ideas: Workplace Challenge Regional collaborative effort Led by 1 county, 2 cities, 1 non-profit No geographic restrictions for participation Access through non-profit website Branding is somewhat municipality-generic Neighborhood Challenge Strong Orange County branding and promotion Maintained by Orange County staff Access through County website Limited to Orange County residents

Gathering Information for Your Site Prepare in Advance: Which Challenge(s) Which Categories URL Graphics Contacts / Personnel Scorecard Questions Toolkit Information Determine Point Spreads

Central Florida Workplace Challenge is Accessed through the Green Destination Orlando (GDO) Website Decide How to Link to the Landing Page Municipality website External site Some other organization’s site

Landing Page Example Main Landing Page for Both Challenges Six Slider Images Three Workplace Three Neighborhood No Sponsor Logos on the Bottom Contact Information for Both Challenges

WPC Landing Page Three Slider Images Three Categories Sponsor Logos on the Bottom

Challenge Category Example Page Can Edit Text to Fit Your Challenge Can Change Colors (SGS has Pantone numbers) Awards Level Graph is the Same on All Pages Sponsor Logos on the Bottom

Customization Brief Overview

Before and After

Obtain sponsor logos and URL links Edit text and Contact Information Choose Graphics for Workplace, Home Page, and Neighborhood Replace “Sliders”: No limit to number of sliders At least 1 MB High resolution Add Text if desired Link to pages if desired Choose your Organizational Logo or Challenge Icon

Removed Sponsor Icons (Two Challenges with Different Sponsors) Minor Text Edits Icons: Workplace Challenge Home (SGS stock Image) Neighborhood Challenge Replaced Sliders with Six: Three for Workplace Three for Neighborhood All have text to the left instead of overlaid on image Had to use WPC and NC to reduce confusion Contact Info for Two Challenges Removed About and FAQ to reduce confustion

Authoring Site SGS will provide URL/Login HTML experience useful Website manual is a working document

Authoring Site SGS will provide URL/Login HTML experience useful Website manual is a working document REAL TIME Editing!! 

b Authoring Site – Quick Example Click on Edit Page on Editor Bar Choose Stay in Edit Mode Pick the Page and Area You Want to Edit 4. Use the Edit Content Tool Set to Rich Text Edit in HTML mode Preview your work 4.

Branding Ideas

(presentation slide example) Create a Challenge “Look”

Poster Examples

Deliver posters to area leaders so their contractors, volunteers, or patrons can relate and be inspired to participate Examples: WPC Poster – Building Dept Lobby, OIA Office Healthy Poster – YMCA Involved Poster – Second Harvest Food Bank Poster Use

Hashtag for social media photos Images of local businesses Poster and Flyer Ideas Add sponsors who might provide monetary or inkind graphics and/or printing/distribution help

Questions