FY14 Statewide Marketing Update CareerTech Forum, OSSBA/CCOSA Conference Aug. 23, 2013 Dr. Greg Winters Superintendent, Canadian Valley Technology Center.

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Presentation transcript:

FY14 Statewide Marketing Update CareerTech Forum, OSSBA/CCOSA Conference Aug. 23, 2013 Dr. Greg Winters Superintendent, Canadian Valley Technology Center Chairperson, Statewide Marketing Committee Paula Bowles Chief Communications & Marketing Officer Okla. State Department of Career and Technology Education

Goal: Position the CareerTech system as an educational leader in economic, community and career development for Oklahoma. Objective: Increase awareness of CareerTech's POSITIVE return on investment by stakeholders. Target Audiences: Key Opinion Leaders Business & Industry Potential Students Taxpayers CareerTech Statewide Marketing Campaign

Economy Phase Messages: Dollars for Oklahoma

Cole Hargrave Snodgrass & Associates Research A Survey of 500 Registered Voters in Oklahoma – Conducted 5/ % have had an experience with CareerTech – self or family member. 63% rate job performance of CareerTech as either excellent or good, up from 59% a year ago. 84% agree money spent on CareerTech is a good investment. 58% have seen, read or heard about CareerTech system and 71% believe it has enhanced their image of the system. 66% agree that CareerTech does a better job of preparing students for future success than do other educational opportunities.

CareerTech Statewide Marketing Campaign-FY14 OKC Thunder sponsorship Okla. Secondary School Activities Assn. sponsorship VYPE “Inside High School Sports” TV program Outdoor bulletins Cowboy Sports advertising Sooner Sports advertising Business & Industry Services cost-benefit analysis Print advertising Mobile app

Thunder in-game display ads: Hustle Boards

CAREER TECH - TECHNICALLY PERFECT 1ST HALF STATS

Cowboy and Sooner Sports Advertising Game day program ads Radio game broadcasts Branded features on OU/OSU TV Digital away-game program & banner ads Away-game radio interviews

AdaKADA-FM99.3 AltusKRKZ-FM93.5 AlvaKALV-AM 1430 Amarillo, TXKZIP-AM1310 AntlersKDOE-FM ArdmoreKVSO-AM1240 BartlesvilleKWON-AM 1400 BartlesvilleKYFM-FM100.1 ClintonKCLI-FM1320 Dallas, TXKKGM-AM1630 DuncanKDDQ-FM105.3 Durant KSEO-AM 750 Elk City KXOO-FM 94.3 EnidKGWA-AM 960 Fort Smith, ARKRWA-FM Fort Smith, ARKHGG-AM1580 FrederickKYBE-FM95.9 GuymonKKBS-FM92.7 HobartKTJS-AM1420 Houston, TXKCOH-AM1430 IdabelKBEL-FM96.7 LawtonKPTK-AM 1380 LawtonKJMZ-FM98.1 McAlesterKNED-AM 1150 MiamiKGLC-FM100.9 MuskogeeKTFX-FM Oklahoma CityKOKC-AM1520 Oklahoma CityKRXO-FM Ponca CityKOKB-AM 1580 Ponca CityKLOR-FM99.3 PoteauKPRV-FM92.5 ShawneeKGFF-AM1450 TulsaKTBZ-AM1430 TulsaKMOD-FM97.5 TulsaKAKC-AM1300 VinitaKITO-FM96.1 Wichita, KSKSGL-AM 900 WoodwardKWOX-FM AdaKYKC-FM100.1 AltusKWHW-AM1450 AnadarkoKACO-FM98.5 BartlesvilleKWON-AM1400 BartlesvilleKRIG-FM104.9 BlackwellKOKB-AM1580 Broken BowKKBI-FM106.1 CordellKCDL-FM99.3 ClaremoreKRVT-AM1270 Elk CityKADS-AM1240 EnidKNID-FM103.1 FrederickKTAT-AM1570 GroveKGVE-FM99.3 GuymonKGYN-AM1210 HobartKTJS-AM1420 LawtonKVRW-FM107.3 McAlesterKTMC-FM105.1 Oklahoma CityKXXY-FM96.1 Ponca CityWBBZ-AM1230 PryorKMUR-AM1570 ShawneeKGFF-AM1450 StillwaterKSPI-AM780 StillwaterKSPI-FM93.7 TahlequahKTLQ-AM1350 TulsaKFAQ-AM1170 VinitaKGND-AM1470 WeatherfordKWEY-FM97.3 WoodwardKMZE-FM92.1

Sporting Event Signage

30-Second TV Spot –VYPE, OU & OSU Sports

Localized Billboard Artwork

Cost-Benefit Analysis Career Majors- Completed March 2013 Dr. Mark Snead, RegionTrack Findings: CareerTech graduates annually add $3.5 billion to the state’s economy Direct benefits are 10 times the direct costs to deliver training CareerTech graduates will add more than $475,000 to lifetime earnings

Cost-Benefit Analysis Business & Industry Services Began July 2013 Dr. Mark Snead, RegionTrack Current Project Work Identifying Data Collected Identifying New Data Needs Determining Process and Method

iSchoolBox Mobile App Push notification under development Nineteen apps are published

Q & A