MARKET ASSESSMENT There are ma variations of passages of lorem ipsum available, but the majority suffered alteration some form Overview TEAM NAME : ZIGGLERS Increasing number of working men and women Rising incomes Increasing health consciousness Increasing number of modern retail outlets Non availability of healthy snacks Has to be consumed hot. It gets thick and soggy soon Not easily available outside at fast foods. It’s nutritious and needs time to make. Can be used in salads, pan cakes etc. For a healthy and heavy breakfast we take oats. Customer Insights Unlocking the Market Safola Rainbow Oats ( Kidz pack ) Safola Oats Instant meal (Traveler's special) Safola Oats Granules ( can be used in tikki’s,wontons,curry)&oat bars. Safola Oats Lite pack ( low calorie oats food) Solutions for Brand Extension Solutions for Distribution & Marketing Consumers Existing: Women & Men (25-45)years age groups New Consumers: Men & Women (10 – 60) years age groups “Although the awareness of oats is at about 60 per cent, an estimated 20 per cent of consumers buy it once or more “ Masala oats highest penetration is in kochi and Chennai as it almost looks like porridge and spicy and people there prefer to eat rice. Research Insights Customers “ Oat-is-tasty “ stands with multiple flavours of oats available. Oats & Bites outlets similar to McDonald's Saffola foodie meter extension with new features. Oats in minutes challenge at malls. Oats special programs in various cooking shows by top chefs. Oats slim fit awareness campaigns in schools, colleges & corporate offices. JAYANTH GUNTURU (NMIMS) ARTI IYER (NMIMS) KARAN GULATI (NMIMS) Situation AnalysisBrand Extension SolutionsDistribution & Marketing Solutions Identified Problems Corn flakes,noodles are threat to oats Packaged foods have harmful ingredients No differentiation when it comes to flavours and products No instant oat meal available No fun factor and awareness campaigns Threat from other competitors

2 Situation AnalysisBrand Extension SolutionsDistribution & Marketing Solutions SAFFOLA RAINBOW OATS KIDS PACK C hildren reported that when they asked for particular food items such as cereal, snack food, or candy, parents complied about 75% of the time This basically comes with different coloured oats (100% organic colours ) We would be launching this in 4 colours initially with the existing flavours like Italian,Chinese,masala,peppy tomato. Slightly older children who have developed a sense of favourite colour often tend to pick items that are in that colour. Limited edition packing with cartoon characters. “Introducing Saffola rainbow oats, your child’s best friend” SAFFOLA INSTANT OAT MEAL “ All you need is hot water to add “ Introducing a packet of powder milk in flavored oats, like strawberry flavored oats, to make it traveler friendly. This does not have any artificial sweeteners in order to keep glycemic index in check. It would be coming in multiple flavors and also the packaging would be different to ensure it’s eaten comfortably similar to cup noodles. This can be consumed by diabetes patients too as they need healthy food to counter their hunger every 2 hours. Every year millions of Indians go out travelling. Carrying Milk is a huge headache. SAFFOLA OATS GRANULES & OAT BARS C ompeting head on with Soya granules that forms an important ingredient in tikkis, wontons, curry etc. OATS Granules can be used to make muffins which are healthier and tastier and also in other recipes. Oat bars are easy to eat and are strong in nutrition. We can launch it in 4-5 flavors in different sizes. All age groups can go for the bars as they are healthy. SAFFOLA OATS LITE PACK This is a low fat product from Saffola for individuals who goes To the gym in all the popular flavours. It basically has steel cut oats which reduces the cholesterol levels. In saffola oats lite pack we will be launching instant oat meal as well it has skimmed milk powder.

3 Situation AnalysisBrand Extension SolutionsDistribution & Marketing Solutions OAT IS TASTY STANDS We can have oats stands at corporate offices with different flavours. Oats is a healthy meal as people in corporate have less movements they will look for healthy snacks that prevents them from gaining weight This would be similar to the sweet corn stands. : We can also have oats stands in theatre. During intermission people look for snacks which is both tasty and healthy Saffola oats with flavours like masala, Italian, Chinese will serve for this purpose OATS & BITES OUTLETS SAFFOLA OATS AT MALLS CAMPAIGN We can tie up with fast food outlets like McDonalds, Dominos etc to introduce products made of oats We can introduce pizzas, rolls, dosas sandwiches, burgers, ice creams made of oats This will be a healthy and tasty substitute for junk food !