Mehmet Cengiz Sercan Çabuk Gökhan Arslan

CONTENT  CSR Report of Shell  CSR Tools of Shell  Benefits of CSR of Shell Aspire (Corporate Philanthropy) Trading Up (Corporate Philanthropy) Excelerate (Corporate Philanthropy) Breathing Space (Corporate Social Marketing) Embarq (Corporate Social Marketing) Climate Change (Cause Promotion) GACC (Cause Related Marketing) Shell Project Better World (Volunteering) HIV/AIDS Programme (Socially Responsible Business Practices) LiveWire Shell Eco Marathon Rising Sales Brand Position of Shell Corporate Image of Shell Employees Numbers Operation Costs Investors of Shell

General Facts About Shell Industry: Oil, gas and energy Products: Petrol, natural gas and other petrochemicals Founded: 1907 Parent: Royal Dutch Shell Key people: Marvin E. Odum, President Headquarters: Hague-Netherland, London-United Kingdom, Houston-Texas-U.S. Area served: Worldwide about 90 countries Employees: 94,000 Revenue: $421.1 billion Income: $14.7 billion

CSR Report of Shell  ‘If it is not in interest of the public it is not in the interest of business.’ Joseph H. Defrees  Capitalism had to be given a human face: CSR

 Spent about 60 million euros per year to Nigeria Government, NGO’s

 Work together with NGO’s Environmental, social, healty, community,

 Create thousands of jobs Workers, government, community, management

 Constructed nature reserves NGO’s

CSR Tools of Shell Aspire (Corporate Philanthropy) Trading Up (Corporate Philanthropy) Excelerate (Corporate Philanthropy) Breathing Space (Corporate Social Marketing) Embarq (Corporate Social Marketing) Climate Change (Cause Promotion) GACC (Cause Related Marketing) Shell Project Better World (Volunteering) HIV/AIDS Programme (Socially Responsible Business Practices) LiveWire Shell Eco Marathon

Aspire  SME’s in AFRICA  Integrated Business Development  Assistance and Business Capital

Trading Up Provide:  Seed Capital  Business Mentoring  Strategic Partnerships for sustainable supply chain. It connects major retailers with developing world producer and small businesses.

Excelerate  Modern Energy Services to Poor  India and Bangladesh

Breathing Space  Tackles “ Indoor Air Pollution”  Partnership with Envirofit -- International, U.S. not-for-profit organisation

Embarq  Founded in 2002  Socially, Financially and  Environmentally sound solutions  Public Private Partnership  Eg: Mexico City

Climate Change  It includes: EMBARQ, EXCELERATE and BREATHING SPACE  Reduce Greenhouse Gases

GACC (Global Alliance for Clean Cookstoves )  Public-private initiative.  Set up in  Tackle harmful smoke caused by open fires or inefficient stoves.  Committed $6 million over 3 years.  Global Ambassador : Julia Roberts.

Shell Project Better World  Sustainable Development Projects.  Partnership with: Earthwatch

HIV/AIDS Programme  Medical treatment  Providing education and prevention programme  Partnership with local and global organization  UNAIDS scenarios development  Global business coalition on Health (GBC Health)

LiveWire:  Launched in  Managed in 21 countries.  Global Road Safety Partnership Road Safety Measures EU MENA

Shell Eco Marathon  Design, build and test ultra energy-efficient vehicles.  Annual events : First in the Americas, then Europe and Asia.  The winners are the teams that go the furthest using the least amount of energy.

Benefits of CSR

LET’S GO

 Brent Spar  Nigeria  Two events in the past that damaged Corporate Image of Shell.

Employees Number: Employees (Currently) : 94,000 And Potential: 101,000

Shell Supplier Principles $14 billion for poor countries $160 million social investment But at the COST of…………. Annual donations $15 million per year Initial endowment of $250 million

Investors of Shell  Shell Group: with % shares  Capital Research Global Investors: with 9.85% shares  BlackRock: with 6.89% shares

REFERENCES  en.wikipedia.org        