Chapter 1 The Role of Research in Tourism Prepared by Gayle Jennings

LECTURE OBJECTIVES (1) discuss the nature of tourism as a ‘discipline’ understand the role of research in tourism distinguish between the various types of research

LECTURE OBJECTIVES (2) outline the steps involved in the research process identify the phases of the writing process as applied to tourism research.

HISTORY OF TOURISM RESEARCH (1) Initially, tourism research focused on: economic benefits.

HISTORY OF TOURISM RESEARCH (2) Currently, tourism research focuses on: The nature of the tourist The tourist experience Social, environmental and economic impacts Training and education needs The demand and the supply sides of tourism.

TOURISM AS A DISCIPLINE Source: Weaver & Lawton (2010)

THE ROLE OF RESEARCH IN TOURISM (1) Planning and management Social, environmental and economic impacts Motivations, needs, expectations and levels of satisfaction of tourists Educational needs

THE ROLE OF RESEARCH IN TOURISM (2) Temporal views of the past, present and future Business information/data Information/data for comparative studies Evaluation.

INDUSTRY SECTORS INVOLVED IN TOURISM RESEARCH (1) Tourism attractions Transport sector Hospitality sector Tourism bodies Government

INDUSTRY SECTORS INVOLVED IN TOURISM RESEARCH (2) Tourists Host communities The environment Tourism and hospitality operators and companies

SPECIFIC ROLES OF TOURISM RESEARCH (1) Constructing and testing theory Profiling, inventory making and collecting baseline data Assessing social, cultural, environmental and economic impacts Identifying educational needs

SPECIFIC ROLES OF TOURISM RESEARCH (2) SPECIFIC ROLES OF TOURISM RESEARCH (2) Assisting in planning and management activities Contributing to monitoring and evaluation Providing a temporal perspective — past, present and future trends.

TYPES OF RESEARCH

INDUCTIVE AND DEDUCTIVE PROCESSES

STEPS IN THE RESEARCH PROCESS STEPS IN THE RESEARCH PROCESS

THE WRITING PROCESS

LECTURE OBJECTIVES (1) discuss the nature of tourism as a ‘discipline’ understand the role of research in tourism distinguish between the various types of research

LECTURE OBJECTIVES (2) outline the steps involved in the research process identify the phases of the writing process as applied to tourism research.