Since its start in 1997 the Johan Cruyff Foundation has grown into an organisation that encourages youths to start and keep moving, day in and day out, by setting up and supporting projects that stimulate sport and play. In order to achieve its goal the Cruyff Foundation always cooperates with associations, schools, sporting federations, companies and governments, because: ”On your own you cannot achieve anything, you need to work together”. The Foundation has a great reputation and high brand awareness througout the world, mainly because of its founder, Johan Cruyff. The Johan Cruyff Foundation gets youth moving. Background

Children don’t have enough time, space and attention to get active “On your own you cannot achieve anything, you need to work together” Sport and games make a significant difference in the lives of children Kids become healthier Improve social skills Personal development All kids can participate Themes Pillars 1.International realisation and activation of Cruyff Courts 2.Support of (sports) projects to enhance sports participation and talent development for children with a disability 3.More schools in the Netherlands acquire a Schoolyard14 (upgrade of schoolyards with a more sportive structure)

Local government Cruyff Foundation Partners Schools Clubs Yearly activities Free accessibility, Public Space Artificial Grass 42 x 28 meters Blue fence and orange goals Platform for education and other initiatives In the center of the community What is a Cruyff Court?

Social impact Create a safe place in the community, where youth can play freely Cooperation between schools, local government, community work (sports and youth), the community itself, (football-) clubs and the Cruyff Foundation Platform in the community for other events and activities Create ownership within the community Themes: Together, respect, fair play, integration, social cohesion

Some results Between 10% and 33% of the kids are active on the Cruyff Court in their community 50% of the kids play more football because of the Cruyff Court 67% of the kids are proud of ‘their’ pitch, they are willing to ‘invest’ in it Primary school within 500 meters of the Cruyff Courts in 92% Cruyff Courts improve the social environment Cruyff Courts stay in better condition then regular minipitches Source: Mulier Instituut 2009

180 Cruyff Courts 27 outside the Netherlands 15 different countries

Cruyff Foundation Community Program

Cruyff Foundation Community Program binds young people to their neigbourhood; The self esteem of young people increases; Young people show a higher level of ambition; Young people want to stay active in their community after following the 2 month program. Effects Source: Erasmus Centre of Strategic Philantropy, 2011

Cruyff Courts 6 v 6

“Alone you can’t do anything, you have to do it together!” Johan Cruijff