College Recruiting and Campus Relations By Derek Isley - Electronic Arts & Kelly Gies – Relic Entertainment

Campus recruiting is this… A lot of people think…

But it is…so much more! Talent Planning Location Company Reputation Co-op Community Projects & Work Onboarding Co-op Experience Competitive Salaries Your Brand on Campus New Grad Offers Tracking Relocation & Immigration Closing the Candidate Knowing the Top Schools Knowing the Top Students Knowing the Curriculum Referrals Influencing Curriculum Tech Talks Going All In for Campus Recruiting and Campus Relations Hiring Philosophy Co-op Coordinators Knowing the Professors Advising the Faculty Co-op Terms Hiring The Best of the Best Student Events Game Nights Alumni

 First, and most importantly you need to ask yourself, your leaders, and your organization…  What do you want to get out of college recruiting?  Are you willing to go all in?  Is the organization committed to CR & CR?  What is the budget?  Can we realistically sustain this (Yes! Think attrition, recruiting philosophy, etc…)?  And… what if you are not recruiting on campus??? College Recruiting & Campus Relations Program

 So you are all in??? Then…  Starts with talent planning…  What are your talent needs for today?  What are your talent needs for the future?  An effective CR & CR program requires you to be looking 1-4 years down the road!  This is NOT in-time/industry recruiting…  You need to have EVERYONE onboard! College Recruiting & Campus Relations Program

 Get in the know…  Do your research!  Know the top schools (for your particular discipline you are recruiting for).  What are their rankings?  How many students do they grad per year?  What is their curriculum?  Who are the key people? College Recruiting & Campus Relations Program

 Campus Relations…  Know your professors!  Know your co-op coordinators!  Know the top students!  Go after the best of the best!  Don’t just know the curriculum… influence the curriculum!  Get involved! Bring your leaders on campus! College Recruiting & Campus Relations Program

 Attracting Top Candidates…  Professor referrals  Current and former co-op & new grad referrals  Alumni  Student events (game nights, tech talks, club sponsorship, etc…)  Your company's brand on campus & your company’s reputation with students  Projects & work! College Recruiting & Campus Relations Program

Campus Recruiting Co-op Hiring Co-op Experience New Grad Offer Campus Ambassador Onboarding & Community College Recruiting & Campus Relations Program

 Campus Recruiting  Do you have a recruiting strategy and a solid process?  How will you feed candidates back to the teams?  Fit interviews & tech interviews… how will they be conducted?  Hiring decisions  Offers… are they competitive?  Relocation & immigration  Tracking & stats! College Recruiting & Campus Relations Program

 Now you have a co-op… what the heck do you do with them???  Onboarding  Co-op experience (learning, developing, and fun!) & co- op community  Training, development, and performance management  Evaluation  New grad offer  Remember, they are going back on campus… College Recruiting & Campus Relations Program

 New grad offers…  They are not going to start for 6-18 months… planning!  Salaries, relocation, signing bonuses, start date, etc…  Hire students who are smart, have excellent problem solving abilities, and potential… you can train the rest!  Going on campus to hire new grads in May… you will get the leftovers! College Recruiting & Campus Relations Program

 New Grads  Onboarding  Training & development  Short-term integration  Long-term growth, development, and opportunity  New grad community  Bring’em back on campus! College Recruiting & Campus Relations Program

 Boring stuff & Important stuff…  Tracking  Stats  Reporting  Tell their stories… to anyone who will listen!  Connect! Marketing, branding, social networks, etc.. College Recruiting & Campus Relations Program

 Things to remember…  If you are doing it right…  There will be lots of declines  This means you are in the right pool of candidates  Keep a high bar, don’t sway!  Think globally!  Recruit on potential! College Recruiting & Campus Relations Program