Top 5 social media campaigns Done by: Preksha and Priyanshu

1.The organization: water is life The Campaign: They say you can’t predict when something will go viral. It’s true… you can’t. But a great idea like this was bound to get the attention it deserved. Water is Life took something that they thought was disturbing and turned it into something good. They hijacked the hashtag #FirstWorldProblems. Check out the incredibly powerful video that went viral

The outcome was providing over a million days worth of clean water to those in need as a result of the video. People had their own names for the strategy that Water is Life used. But in the end, Water is Life gave it their own name— a name that other nonprofits can learn from. “We call it hashtag killer. Not just an attempt to end a hashtag, but to use social media to affect a real change in our world.” The Takeaway: They say to accept the things you can’t change. But this campaign suggests the opposite. Instead of sitting around being angry at the hashtag #FirstWorldProblems, Water is Life actually did something about it. If there’s something bad that you’d like to change for the better, do it.

2. Burger King’s “Motel King” campaign by Colenso BBDO When Burger King came out with its new Chicken Tendercrisp burger, it had to convince people to “cheat” on the Whopper. It created the official Burger King Motel, complete with Burger King-branded toiletries, robes and towels. Consumers could check into the hotel through social media, and were encouraged to share their experience using the hashtag #motelBK. The result was a massively viral campaign that included a flood of user-generated content across nearly all major social media platforms. Burger King is well known for their Whopper hamburger. When they introduced their new Chicken Tendercrisp burger they wanted people to “cheat” on the Whopper.

This campaign introduces the idea of Scarcity to achieve success. The idea of Scarcity refers to people finding ideas, objects, opportunities, more attractive if they are scarce. What Burger King does to achieve this is to instill the thought that the only way that people can enjoy this burger is if they eat it in secrecy, in an area where they cannot be seen by anyone else. This simple concept can create interest because by nature people try to get what they can’t have. Burger King does a good job of exploiting this idea and by doing so they have created an effective advertisement.

3. AT&T’s campaign by The Chernin Group/BBDO If there are three things that teenagers love, it’s reality TV, social media and their cellphones. AT&T combined the three in its social media reality which followed eight friends during their last summer together before college. Fans were able to interact with the cast through their mobile devices over social channels like Instagram and YouTube, and racked up millions of YouTube views across the 51-episode series. The show was so successful that AT&T decided to launch a second season, which aired its final episode in September 2014.

Purpose of Campaign: The purpose of this campaign was to get more people, specifically teenagers, to follow AT&T more on social media, and having constant engagement with their networks. (Tumblr, YouTube, Instagram, Twitter). They wanted to do this without having to pay for advertisements, and let the customers and followers to create the marketing themselves, making it relatable, and engaging. What They Did: Summer 2013, AT&T created a mobile reality TV show series that also could be watched on YouTube. 52 episodes total. It focused on 8 teenagers that lived in LA and their summer adventures before they left for college. It was so successful they ended up having a second season in summer What Happened: The results exceeded all expectations, racking up 15 million views on YouTube and 10 million social engagements, in addition to demonstrating a data-driven, an interactive approach to storytelling was shown. Teenagers posted on Instagram, Twitter, and Tumblr about their summers and their relation to the reality TV show. It was such a success there was two seasons. AT&T was genius with this because they were able to get teenagers, who are on social media the most now, to engage with their company regarding a TV show, and build a relationship to customers.

4. Chevy and the American Cancer Society “Paint Social Media Purple” campaign by iProspect Social media campaigns this 2014 seem to have hit their stride. With a lot of social media platforms available for many brands, such as Twitter and Facebook, we are seeing these brands do some interesting and unique things. The year 2014 has already proven to be a good year for many brands to promote their product and bring some innovative approaches to the table of social media marketing. Take a look at this list and consider what can you learn from these initiatives of innovative companies and gain likes on Facebook the easy way.

5. Nestle Coffee-mate’s “Stirring up Love ‘Outside the Cup’” campaign by Zocalo Group Sometimes expressing how you feel — especially on Valentine's Day — can be a little daunting. Nestle's Coffee-mate stepped in, tasking a team of professional artists to turn users’ declarations of love into shareable, one-of-a-kind valentines. Using the hashtag #CMValentine, users submitted love notes on Twitter and Facebook, which were turned into handcrafted Valentines for their loved ones. By thinking “outside the cup,” Nestle turned everyday expressions of love into miniature works of art, increasing their channel engagement and adding new consumers to its social media communities.

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