INNOVATIVE DIGITAL SOLUTIONS HOW WE DO BUSINESS…

INTRODUCING An independent, creative and results driven digital agency.

WHAT DO WE DO? We do two things: 1.We develop your brand’s digital strategy. 1.We manage a network of specialist associates to see the strategy to fruition.

HOW WE WORK: We take look & research your business. We research your industry & competitors. Proposal Stage We explain what we do with these digital territories. Once your digital footprint is established we can develop your marketing campaign. Simply put… We don’t just build a once off campaign. We build you effective and sustainable communication tools using key digital channels. Our Footprint Recommendations Take you through our 4-phase process. Campaign Development

HOW WE WORK: CAMPAIGN PHASE What are you about? What you want to achieve? What are the marketing objectives? Who are you targeting? What channels/ platforms are best suited for you? How much should you spend? Phase 1 – Discovery Develop a strategy derived from the outcomes of ‘Phase 1 – Discovery’ Phase 2 – Strategy & Development Get it done. Monitor, analyse & optimise. Phase 3 – Execution & Project Manage Weekly status meetings. Ad hoc adjustments. Benchmarking Phase 4 – Feedback & Changes

HOW YOU BENEFIT FROM DIGITAL? Traditional media was designed to convey a message. Which means, every time you have something to say you have to pay. Digital allows for the collection of relationships with your customers. So in theory… the more we do, the cheaper it becomes to connect with your customers over time.

HOW YOU BENEFIT WITH DIGITAL? Your audiences can be niche targeted. Results are 100% measurable. Quick turnaround & production times. Audiences activity lives on in the cloud even after activity ends. For the first time communication can flow both ways: This has empowered a new breed of active consumers. It has released a renaissance of creativity & opportunity. … it has also led to an explosion of channels and messages.

WHAT IS A DIGITAL STRATEGY: DEFINITION A digital strategy is the who, what, when and where of listening and responding to consumers, bridging brand experiences, iterating offerings and collecting and activating consumer relationships in order to accomplish an actionable and measurable objective.

WHAT AN ONEO DIGITAL STRATEGY LOOKS LIKE: Concept PhaseProduction PhaseOn-Going 1. The Brief3. The Campaign Plan4. The Foundry Café Digital Footprint 2. The Idea Charter5. The Foundry Café Digital Playbook 6. The Foundry Café Digital Brand Health Check* 7. The Position Paper of Foundry Café* *These Are Billed Separately

WHAT GOES IN A DIGITAL STRATEGY: CONCEPT PHASE The Brief To educate teams on the campaign & assignment, designed to inspire creativity. The Idea Charter A mock up of our ideas for your review. This gives you insight into our process and affords our creatives’ strategic guidelines to work within.

WHAT GOES IN A DIGITAL STRATEGY: PRODUCTION PHASE The Campaign Plan A calendar of activities, priorities, objectives & track lines to guide brand behavior and consumer interaction over the course of the campaign.

WHAT GOES IN A DIGITAL STRATEGY: ON GOING The Digital Footprint A visual map of how and where a brand lives online, where target groups spend time online and how these properties are connected via brand behavior and communication. The Digital Playbook A look at how different digital platforms should be leveraged for distinct groups of customers based on their position in a purchase cycle.

WHAT GOES IN A DIGITAL STRATEGY: MOVING FORWARD The Digital Health Check* A periodic examination of brand health online and relevant actions to undertake in response. The Position Paper* A responsive exercise to alert you to potential opportunities & threats posted by new technologies, media & platforms. *These Are Billed Separately

ADDED VALUE Have a dedicated account and project manager making sure everything is going according to plan. Have on-the-go communication with your team. Receive fortnightly/ monthly reports. Build your company’s audience data set and company IP. Optimise internal content development.

WHY ONEO DIGITAL? Small, focused & personal team. Hands on service. Computer nerds. Driven digital dreamers. Passionately creative with technology. Social enthusiasts & avid networkers. Knowledge hunters. Business savvy. We get it done. Innovative. Digital. Solutions

MARKETING CAMPAIGNS Developing Your Marketing Campaign Upon approval of your recommended digital footprint Oneo Digital will work with you to create a marketing campaign utilizing all aspects of your footprint and in turn create a clear consumer journey for your audience with the aim of achieving predetermined objectives. Example of Footprint Recommendation -Social Media Management (FB & Tw) -Social Media Advertising -Brand Blog Management -Digital Public Relations Example of Objectives 1.Drive Brand Awareness -Grow Social Media community size by 120% in 3 Months. -Expand, manage and optimise your digital footprint with 2 more channels within 6 months. 2.Drive Traffic In-Store -Run measurable campaigns to drive your community to your doorstep.

PREVIOUS CLIENT CAMPAIGNS

INNOVATIVE DIGITAL SOLUTIONS JOSH COWAN