EFFECTIVE METHODS OF EUROPEAN FUNDRAISING John Baguley CEO International Fundraising Consultancy www.ifc.tc.

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Presentation transcript:

EFFECTIVE METHODS OF EUROPEAN FUNDRAISING John Baguley CEO International Fundraising Consultancy

Six fundraising techniques that work! Major donor fundraising Events Foundation applications Company giving Membership Legacies

Many people have become very rich.

Major Donor Fundraising Research Cultivate Ask Thank Ask again

EVENTS MAKE MONEY

Events Concerts Art Auctions Immortality Auction Sponsored Walks Dinners Readings

APPLYING TO FOUNDATIONS

Foundation Applications Research Follow the guidelines Write a log-frame Apply in time Monitor & evaluate Report back Apply again Creating a relationship

CORPORATE GIVING IS ABOUT BRANDING, SELLING AND PEOPLE.

Corporates The Owner The Chair of the Board The CEO Marketing Manager Foundation Director Sponsorship Donations Gifts in kind Promotions

YOUR SUPPORTERS WILL TRANSFORM YOUR ORGANISATION IF YOU LET THEM…

Supporters Donations Membership Volunteers Door opening Campaigning Committed giving Large gifts Legacies

YOUR BEST DONORS…

Legacies Talk to supporters Leaflets Online marketing Free advice Thank publicly Every 3 years

Questions?

John Baguley THANK YOU!

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