Instructor: Wu, Yu Nung AFL 3A /3B 呂禮安 黃怡靜 郭芷妗 潘喬歆 李嘉茵 楊閔如 Group 10

Introduction H ä agen-Dazs is the most popular ice cream brand of the world. And they also expand many locations worldwide, including Taiwan. They only use the purest ingredients and the finest creations. Most of their products are low fat flavors, so H ä agen-Dazs is also popular with modern women.

Founder Reuben Mattus, a young entrepreneur with a passion for quality and a vision for creating the finest ice cream, worked in his mother's ice cream business.

Enterprise Process H ä agen-Dazs started out with only three flavors: vanilla, chocolate and coffee. But Mr. Mattus' passion for quality soon took him to the four corners of the globe. Without the benefit of advertising the story of an incredibly rich and creamy confection spread rapidly.

Ideas Step into a H ä agen-Dazs Shop and indulge in irresistible creations made with all- natural H ä agen-Dazs ice creams and sorbets. The philosophy of H ä agen-Dazs is simple: find the purest and finest ingredients in the world and craft them into the best ice cream, sorbet, and frozen yogurt available.

Shop Location The birth of first shop: The original super premium ice cream was made by Reuben Mattus in his family ’ s dairy in 1961.

The first shop: The first H ä agen-Dazs Shop was opened in Brooklyn, New York, in Today. You can find H ä agen-Dazs Shops nationwide. These Shops are independently owned and operated by franchisees.

International Shops: H ä agen-Dazs value the customers, and offer a variety of membership opportunities around the world. From Paris to Tokyo to Rio de Janeiro, H ä agen-Dazs is appreciated by customers in over 865 Shops in 50 countries.

Products The finest ingredients, the finest creations

● Ice cream ● Light ice cream ● Sorbet ● Frozen yogurt ● Bar Products

Ice cream Featured flavor Sticky toffee pudding Chocolate chip cookie dough The world’s finest ice cream

Limited edition flavors Green tea January to August Vanilla honey bee February to December

Light ice cream Featured flavor Cherry fudge truffle Same Häagen-Dazs, half the fat

Sorbet Featured flavor Mango Zesty and refreshing naturally fat free

Frozen yogurt Featured flavor vanilla Creamy non-fat and low fat flavors

Bars Featured flavor vanilla & almonds snack size Ice cream and sorbet &yogurt bars

Privacy policy Its privacy policy tells you how the company uses personal information collected at haagen dazs site.

How they protect your ID? They can only use the information to administer their site and programs. These agencies are bound to keep your information private and secure.

They do not share personally identifiable information, exceptions to the general statement above include: ─ They share your information with their partner agencies that assist us in administering the site and various programs and promotions.

─ From time to time they may run a joint promotion on this site with another company or organization. ─ They may also disclose personal information if they are required to do so by law or if in our good faith judgment.

SWOT Analysis Strengths  Quality insisted  Innovative flavors Weaknesses  High price Opportunities  Proprietary shop  Advertisement promotion  Using amatory slogans Threats  Competitors increasing

Strengths  Quality insisted: (a). 0 (b). 1.4 (c). 2 (d). -26  Innovative flavors

Weaknesses  High price

Opportunities  Proprietary shop  Advertisement promotion  Using amatory slogans

Threats  Competitors increasing

Franchise Information Becoming a franchisee: 1.Request for Consideration ↓ 2. Application Process ↓ 3. Franchisee Interview ↓ 4. Development Agreement

5. Site Review ↓ 6. Franchise Agreement ↓ 7. Construction ↓ 8. Training Shop opens ！

Franchise support -assistance throughout the development process -two-week initial training class at headquarters in Minneapolis,MN -initial on-site training and assistance upon opening a H ä agen-Dazs Shop.

-on-going marketing and promotional support -on-going operational and marketing/business planning support -ability to operate under the H ä agen-Dazs trademark

Conclusion H ä agen-Dazs is known for their expensive price, but they still have many faithful customers. The reason is that their insistence. They insist the quality of their products, no matter the production, the transportation, or the reservation. They also use the successful promotion strategies. That ‘ s also the key point why they are so successful in the ice cream market.