2K PROJECT, spol. s r.o. Slavíčkova 827/1a Brno, CZ Tel Helpdesk: Information System for Marketing and Sales Support

History u start of pilot project u 1997… - expansion on Czech and Slovak market u 2007… - start of internet version u language versions for SK, EN u support added for various browsers, tablets and smartphones u advanced reporting services, analysis in a geomap u 2013 – online transfer orders

References u Alcina u Cord Blood Center u Cymedica u ExPharma u GlaxoSmithKline Consumer CZ+SK u GlaxoSmithKline Pharma u Medac CZ+SK u Megafyt u Monsea u Orionpharma CZ+SK u Orionpharma Animal Health CZ+SK u WH-Pharma

Components CRM Sales Expenses One system – all agendas

CRM u Database of clients u clients, workplaces, specializations, targeting u Calls (contacts) u products, samples, promotion materials, gifts doublecalls, planning next u Activity planning u contacts, other activities u Client relationship support u birthdays, namedays, bonus club u Direct mailing

Sales u Sales planning u period, product, region u Sales processing u stock sales u wholesaler sales u Sales reports u period, product, region u Plan fulfilment u cumulatives x tendencies u Orders u manual input u import of wholesaler reports u wholesaler online portals embedded

Sales – other agendas u Sales campaigns u individual campaigns u general campaigns u backward wholesaler compensations u Stocks at wholesalers u weekly period u processing, reports

Marketing expenses u Contact u samples u gifts u promotion material u Support of client u Expenses u on clients, on reps u profitability

Evaluation u Prints u Exports (Excel) u Business graphics u Reporting services u OLAP cube u Geomap

Support services Helpdesk Administration Data processing Upgrade and development Documentation

Architecture u.NET platform u Windows Server u SQL Server u IE, Mozilla, Chrome, Safari, … u iPad, Galaxy, … u SSL protected communication

Internet version u no client sw u without data replications u centralized administration u data protection u user independence on device

Why eFleet ? Software as a service Data synergy Customizing

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