FSU Career Center career.fsu.edu Carolyn Barringer, Katy Tufts, & Kristin Zaideman Florida State University Career Center Creating Your PersoNOLE Brand Creating Your PersoNOLE Brand

FSU Career Center career.fsu.edu

What is a Brand? Products/Things – Recognition – Endorsement – Association People/Individuals – Awareness – Validity – Protection

FSU Career Center career.fsu.edu Awareness Awareness of How You Represent Yourself – Making a good first impression – Be intentional with your personal brand – Examples

FSU Career Center career.fsu.edu Validity Identifying Values, Interests, Skills Building a strong work ethic Knowing that if someone uses you as a ‘brand,’ you’ll provide quality work – Faculty members – research; letters of recommendation or reference – Volunteering with non-profits/local organizations – Representative in a club/discipline – Employees at specific companies

FSU Career Center career.fsu.edu Protection We have complete control over our personal brands You never know who is watching or listening! Stay organized Social Media: Use this to market yourself – Think before you post, tweet, take pictures and-reputation/

FSU Career Center career.fsu.edu Protection Think before you put your name on it! Maintain positive relationships with supervisors, organization members and faculty Utilize your resources at Florida State University – When in doubt, always ask questions Remember you are always representing Florida State!

FSU Career Center career.fsu.edu Identify 1 Goal  Academic  Career  Personal  Academic  Career  Personal

FSU Career Center career.fsu.edu Strategies Identifying FSU Resources: – Academics – Leadership – Service – Research Who are your allies? Who cares about you & your goals? – Professors – Advisors – Administrators

FSU Career Center career.fsu.edu Action Plan Goals Week Semester Graduation Actions Today Week Semester

FSU Career Center career.fsu.edu Garnet & Gold Scholar Society Leadership Internship Service International Research

FSU Career Center career.fsu.edu Career Center 15-second ‘Elevator Speech’ Career Development Course Networking Opportunities Career Portfolio Resume Interviewing

FSU Career Center career.fsu.edu Thank You! Any Questions? Contact us: – Carolyn Barringer – Carolyn Barringer – Katy Tufts – Kristin Zaideman