Advertising Proposal Presentation Prepared by Gisele Gihozo

Introduction 125th anniversary of Acme Widget Advertising proposal Brand new bicycle: Beach Cruiser Bicycle Advertising proposal Theme: Good health Fitness Fun Friendship

Description of the target market Hispanic young adults, who frequently use bicycles. I choose Hispanic because first of all a big number of young adults in the US goes for Hispanic and also the big number of bicycles riders goes to Hispanic. This means that by addressing Acme Widget’s ad to this group will increase the use and the profitability. Secondly, I choose young adults because based on the data provided, they are the one who frequently ride than child as Edmondson said that adults ride more than kids as the data show that the number of kids who ride decreased to more than 20 percent (2011).

Print ad one

Ad one explanation Included “125th Acme Widget Cycling Anniversary To show that Acme is an experienced company Time period: 2010s Historical influences: social media, internet use and globalization Vintage feel: used bolded image colors, and blue background to express sea or water and relate it to the bicycle name Tagline: “stay younger by bicycling” To show that with riding, one can stay healthy, strong and younger

Reasons for the print ad one success The print ad will be successful because : my target values: Having fun, being healthy and staying younger My target uses: Social media sites and internet in general The ad has an attractive, short and easy to remember tagline with sea color “Stay younger by bicycling” Used the color “blue” to connect it to the bicycle name “Beach Cruiser”

Print ad two

Ad two explanation Included “Acme Widget 125th Anniversary Celebration To show that Acme is an experienced company Time period: 2010s Historical influences: social media posts, and the use of images and videos more than texts Vintage feel: used gold and black colors, on which there are friends exploring the nature view Tagline: “Enjoy your day, bicycling with friends, with Acme’s best and comfy bicycle To show that Acme promotes friendship, having fun and doing sport

Reasons for the print ad two success The print ad will be successful because : my target values: Good health, having fun, being fit physically, and friendship My target uses: Social media to share news, pictures, and communicate with friends The ad has an attractive look and tagline

Script for the 30-second TV spot explanation Summary Chris was out of options of what to do during her break Via WhatsApp, he got an idea of what do He finally bought Acme’s Beach Cruiser and started enjoying Time period: 2010s Historical influence: social media People could get funds using Google, social media

Closing Enjoy your day, bicycling with friends, with Acme’s best and comfy bicycle Stay younger by bicycling

References Bike. Retrieved from http://cfaresources.s3.amazonaws.com/BA%20Communications/1%3A%20Adverti se%20a%20Product%20or%20Service/Bike.jpg Cycling Route. Retrieved from http://www.roughguides.com/wp- content/uploads/2013/12/11.africa-73554198-1680x1050.jpg Young Couple Riding Bike In Park. Retrieved from http://static5.depositphotos.com/1037987/482/i/950/depositphotos_4822367- Young-Couple-Riding-Bike-In-Park.jpg