Chantelle’s history 1876 Founded by François Auguste Gamichon Women’s figures were tightly corseted
Chantelle’s history 1878 Creating the first elasticized fabrics stretchable in two directions abc
Chantelle’s history 1902 Maurice Kretz launches the fist girdles abc
Chantelle’s history 1920 Urchin silhouette gains its freedom abc
Chantelle’s history 1949 Chantelle brand is born Slogan “Chantelle, the girdle that never rides up” becomes famous
Chantelle’s history 1950 Birth of the New Look silhouettes abc
1960 Launches its first bras under Claude Kretz abc Chantelle’s history
1961 Hires an “abrasive” British corset maker, “Miss Hadley” abc
Chantelle’s history 1962 First factory in Epernay First office outside of France is opened in Düsseldorf
Chantelle’s history 1970 Launch of the “Fete” collection, made of Calais lace abc
Chantelle’s history 1972 Launch of the “Defi” collection, the first seamless bra abc
Chantelle’s history 1982 Listens to working women for a new seduction abc
Chantelle’s history 1993 American subsidiary is established in New York Campaign “It may be a detail, but it’s a Chantelle”.
Chantelle’s history 2004 World leader in high-end French lingerie abc
Chantelle’s history 2007 Stephanie Seymour, ambassador of the French label Chantelle abc
Chantelle’s history 2010 First Lingerie Brand to enter the artistic world of the Assouline Publishing abc
Chantelle’s history 2011 Reinvents the girdle and creates Sexy Shaping abc
Chantelle’s history Today World leader in French Lingerie Success from innovative for women in search of elegance and well-being
Target audience
Collections Bras & PantiesChic BoutiqueShapewearBeachwear
Collections Bras & Panties
Collections Merci
Collections C Graphique
Collections Vendôme
Collections Barocco
Collections Superbe
Collections Palazzo
Collections C Chic Sexy
Collections Aurore
Collections Vous & Moi
Collections Palais Royal
Collections Mouvance
Collections C Naturel
Collections Soft Couture
Collections Précicieuse
Collections Galuchat
Collections Paris
Collections Opéra
Collections Notre Dame
Collections Rive Gauche
Collections Hedona
Collections Orsay
Collections Basic Invisible
Collections So Sublime
Collections Pont Neuf
Collections Pure
Collections Elegance
Collections Eden
Collections Bras & Panties
Collections Panties
Collections Chic Boutique
Collections Camisoles
Collections Bustiers
Collections Chemises
Collections Garters
Collections Garter Belts
Collections Waist Cinchers
Collections Chic Boutique
Collections Shapewear
Collections Beachwear
Brand image From generation to generation Exceptional know-how Craft, expertise and secret of seamstresses Rich fabrics Precise fit
Brand image International expansion Heart of the brand’s development Products in the most beautiful stores around the globe
Brand image French allure A gesture A look A posture
Positioning
Positioning StoresShops online
Slogan
Slogan
Slogan
Slogan
Slogan
Packaging