Four parts of a print ad

 The body of your print ads should be written in a conversational tone.  Don't overwrite your ad.  You have a very limited space to write your copy.  Make each word count.  Every sentence should explain what it is you're selling and why the customer should choose you.

Your customer has a problem  such as bad breath,  a boring car or  a bulging waistline. You're offering the solution in your print ads, such as  breath mints,  a new sports car or  low fat chips.

 keep the copy brief  Look at other product’s copy is to see what your competition is doing  If your print ads are filled with text from top to bottom and they're placed next to an ad with images and brief copy, your ad is likely to go unread.

 If you don't tell them, they'll just put your ad down and move on to something else.  Tell them to call now  Visit your website  Receive a discount for ordering before a certain date  Get a free trial or offer a gift with their order. What should the customer do now?

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