Restricted © Siemens AG 2016 Page 1 Tower to Rack: Driving the Next Generation of Cooling Optimization Technology Jay Hendrix, Siemens Industry Inc. Aaron Rallo, TSO Logic Cliff Federspiel, Vigilent Session Number: PCE 4.5 Tower to Rack: Driving the Next Generation of Cooling Optimization Technology

Restricted © Siemens AG 2016 Page 2 Tower to Rack: Driving the Next Generation of Cooling Optimization Technology Each presenter is required to certify that their presentation will be vendor-neutral. As an attendee you have a right to enforce this policy of having no sales pitch within a session by alerting the speaker if you feel the session is not being presented in a vendor neutral fashion. If the issue continues to be a problem, please alert Data Center World staff after the session is complete. Data Center World – Certified Vendor Neutral

Restricted © Siemens AG 2016 Page 3 Tower to Rack: Driving the Next Generation of Cooling Optimization Technology Tower to Rack: Driving the Next Generation of Cooling Optimization Technology Developments in digitalization and the Internet of Things (IoT) forever changed traditional methods of data center cooling management. Luckily, innovative solutions that use analytics and automation are available to not only improve the health of cooling systems, but also improve uptime and overall efficiency. Learn how tower-to- rack approaches can help business optimize cooling energy, capacity and risk, and achieve operational and capital savings.

Restricted © Siemens AG 2016 Page 4 Tower to Rack: Driving the Next Generation of Cooling Optimization Technology Cast your vote—live polling throughout session Type in into your mobile device’s browser Enter code 3774 Click on “join” Follow the instructions on your device to take part in our live polling and Q&A

Restricted © Siemens AG 2016 Page 5 Tower to Rack: Driving the Next Generation of Cooling Optimization Technology Basic cooling diagram of the data center Image courtesy: Green Grid

Restricted © Siemens AG 2016 Page 6 Tower to Rack: Driving the Next Generation of Cooling Optimization Technology Thermal optimization cooling process Optimize white space cooling Optimize server load Cooling and server load coordination Optimize central plant

Restricted © Siemens AG 2016 Page 7 Tower to Rack: Driving the Next Generation of Cooling Optimization Technology Why does thermal optimization matter? LATIN AMERICA +12.2% U.S. $18.24B NAM +8% U.S. $44.7B EUROPE +6.2% U.S. $48.27B MEA +6.6% U.S. $4.82B ASIA PACIFIC +8.7% U.S. $35.23B Global data center investment is one factor All of the regions of the world indicate similar rates of investment growth in a range between 6% and 12% Source: DCD Intelligence 2013 report

Restricted © Siemens AG 2016 Page 8 Tower to Rack: Driving the Next Generation of Cooling Optimization Technology Addressing 3 core challenges Data center thermal optimization addresses three main categories of data center cooling challenges:  Reliability  Consumption  Capacity

Restricted © Siemens AG 2016 Page 9 Tower to Rack: Driving the Next Generation of Cooling Optimization Technology Digital demand drives more data which equals more heat and increased need to better optimize cooling By 2020, there will be 26 billion connected devices that will transform the data center. By 2025, that number will double.

Restricted © Siemens AG 2016 Page 10 Tower to Rack: Driving the Next Generation of Cooling Optimization Technology Reliability Consumption Reliability Capacity

Restricted © Siemens AG 2016 Page 11 Tower to Rack: Driving the Next Generation of Cooling Optimization Technology Data center hotspots Gone are the days when data center hotspots were addressed manually to add cooling to data center sites or facilities.

Restricted © Siemens AG 2016 Page 12 Tower to Rack: Driving the Next Generation of Cooling Optimization Technology Reliable airflow challenge Airflow is complex How a CRAH influences rack temperatures When AHU-5 is turned ON Some racks get hotter! Most racks get colder

Restricted © Siemens AG 2016 Page 13 Tower to Rack: Driving the Next Generation of Cooling Optimization Technology Consumption Reliability Capacity Consumption

Restricted © Siemens AG 2016 Page 14 Tower to Rack: Driving the Next Generation of Cooling Optimization Technology Central plant

Restricted © Siemens AG 2016 Page 15 Tower to Rack: Driving the Next Generation of Cooling Optimization Technology Capacity Consumption Reliability Capacity

Restricted © Siemens AG 2016 Page 16 Tower to Rack: Driving the Next Generation of Cooling Optimization Technology Capacity issues

Restricted © Siemens AG 2016 Page 17 Tower to Rack: Driving the Next Generation of Cooling Optimization Technology Tough to reduce what you can’t measure… Cooling Power Racks and Rows Data center whitespace

Restricted © Siemens AG 2016 Page 18 Tower to Rack: Driving the Next Generation of Cooling Optimization Technology …but it can get better CoolingUPS Transparent DC

Restricted © Siemens AG 2016 Page 19 Tower to Rack: Driving the Next Generation of Cooling Optimization Technology Power usage and savings analysis: 5,000 servers Compute and Thermal Savings: 42% of Total Consumption Legacy Savings: 9% of Total Consumption Total Data Center Consumption

Restricted © Siemens AG 2016 Page 20 Tower to Rack: Driving the Next Generation of Cooling Optimization Technology Cost savings analysis: 5,000 servers, $0.10 per kWh $800,00 Per Year Saved

Restricted © Siemens AG 2016 Page 21 Tower to Rack: Driving the Next Generation of Cooling Optimization Technology Best practices ADDRESSING RELIABILITY Data and automation first Data-driven best practices Less is more ADDRESSING CONSUMPTION Establish baseline, measurement and verification Avoid solutions that shift energy from one subsystem to another Look for opportunities to utilize free cooling ADDRESSING CAPACITY Concurrently lowering OPEX and improving PUE is realistic Assess your entire system to improve energy efficiency Pay attention to rise of thermal retrofit market upgrades for lessons learned Thermal Optimization

Restricted © Siemens AG 2016 Page 22 Tower to Rack: Driving the Next Generation of Cooling Optimization Technology 3 Session Takeaways: 1.Thermal optimization addresses cooling supply and demand for a holistic approach 2.Reliability, consumption and capacity are key factors in a thermal optimization approach 3.Facility improvements are no longer constrained by the lack of visibility into data centers

Restricted © Siemens AG 2016 Page 23 Tower to Rack: Driving the Next Generation of Cooling Optimization Technology Thank you! Jay Hendrix, Portfolio Manager, Data Centers, North America Region, Building Technologies Division, Siemens Industry, Inc. Phone: Aaron Rallo, Founder and Chief Executive Officer of TSO Logic Phone: (ext. 107) Clifford Federspiel, President and Chief Technology Officer, Vigilent Phone:

Restricted © Siemens AG 2016 Page 24 Tower to Rack: Driving the Next Generation of Cooling Optimization Technology Questions & additional resources Additional Resources: usa.siemens.com/datacenters