Wayne Liang Lenovo Y Gaming Mechanical Switch Keyboard Disclosure.

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Presentation transcript:

Wayne Liang Lenovo Y Gaming Mechanical Switch Keyboard Disclosure

2012 LENOVO CONFIDENTIAL. ALL RIGHTS RESERVED THE 60 SECOND SUMMARY  What is Lenovo Y Gaming Mechanical Switch Keyboard?  How does it help?  Who cares?  What are the Key Differentiators? 5 grades back light design with cool gaming looking 6 dedicated programmable buttons Full key matrix anti-ghosting 50 million switch life cycle The first Lenovo premium mechanical gaming keyboard with Kailh red switch Lenovo Y Gaming family design Heavy gamers who want to try different best cost quality ratio premium mechanical gaming keyboard with super cool Lenovo Y Gaming design Consistently Lenovo high quality One pass-through USB 2.0, 3.5mm mic-in, 3.5mm audio-out Braided cable design of high reliability

3 Product 4P Lenovo first advanced gaming-grade mechanical keyboard Lenovo Y Gaming family design 5 grades back light design with cool gaming looking 6 dedicated programmable buttons Full key matrix anti-ghosting 50 million switch life cycle Product Price Gaming corner within ASEAN NA project runway in April Summit demonstration in May E-commerce break through PRC : JD, T-MALL NA /AP: Lenovo.com / EMEA: Standard Channel / WEB promotion Social Media Promotion ( SEO, SNS etc ) Promotion Place WW Standard channel Media market (WE) Best Buy/Lenovo.com/Newegg(NA) Target SS on Sep 15 th, 2015 Co-Launch with Lenovo Y 70-00/90-00 List price $ PFV 0.85 to Corsair K70 PFV 0.85 to Razer Black Widow Ultimate 2014 Elite

4 Part NumberNameEnglish Description GX30J76024Gaming MECH KBD(German)Gaming Mechanical Keyboard (German) GX30J76025Gaming MECH KBD(PRC)Gaming Mechanical Keyboard (PRC) GX30K04088Gaming MECH KBD(US,indo,SG)Gaming Mechanical Keyboard (US,indo,singapore) GX30K04258Gaming MECH KBD(English UK)Gaming Mechanical Keyboard (English UK) GX30K04259Gaming MECH KBD(Dutch)Gaming Mechanical Keyboard (Dutch) GX30K04260Gaming MECH KBD(Nordic)Gaming Mechanical Keyboard (Nordic) GX30K04261Gaming MECH KBD(French)Gaming Mechanical Keyboard (French) GX30K04262Gaming MECH KBD(Italian)Gaming Mechanical Keyboard (Italian) GX30K04263Gaming MECH KBD(Canadian MUI)Gaming Mechanical Keyboard (Canadian MUI) GX30K04264Gaming MECH KBD(Poland)Gaming Mechanical Keyboard (Poland) Part Number List

5 WHY?  To provide first Lenovo branded premium gaming keyboard  To provide Lenovo customers with advanced options with Y series gaming DT  To enhance Lenovo gaming ecosystem with system  To Build Lenovo Gaming Accessory image in the world

6  User Experience –Advanced gaming-grade product –Match with FY’ 15~16 Lenovo Y series Gaming DT design language –Gaming family story, match with Lenovo Y Gaming Precision Mouse –Better together, hot buttons for Lenovo Gaming headset –Full key matrix anti ghosting –5 levels of backlight adjustment –User friendly and efficient gaming SW support –Detachable palm rest design  OOBE –Good cable management in-box –Easy for user’s “first time setup” –Simple software usage –Attractive on the first shot in OOB –User may feel the mechanical switches feelings without open the retail box User experience & OOBE

7 Feature Requirements  Kailh red MX mechanical switches  Full key matrix anti-ghosting  6 dedicated gaming keys with on-the-fly macro recording  1 hot buttons default for Lenovo gaming headset control, can be changed in software  Red (Pantone 179C) backlighting with 5 adjustable brightness levels, 0%-25%-50%-75%-100%  Detachable rubber painting palm rest design  Quick media controls  One pass-through USB 2.0 port, one 3.5mm mic port, one 3.5mm audio port  1 separate “Y” cable of 2 audio jacks to 1 combo jack  1.8 meters braided Cable  Online upgrade firmware by end user.  Key life cycle: Min 50 million.  Windows key lock function.  Size design to close to Razer Black Widow

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2012 LENOVO CONFIDENTIAL. ALL RIGHTS RESERVED. 9

10 Y Series Gaming Accessories Design Philosophy Integrate a design language that speaks speed, power & performance UNIQUE OUTLINEDYNAMIC EDGE CUT SURFACESERIOUS BLACKBRIGHT HIGHLIGHTS

2012 LENOVO CONFIDENTIAL. ALL RIGHTS RESERVED. 11  Intuitive ergonomic design  Key element of Lenovo design language, focus on Y series match design  Backlight design required, light color match Y series NB/DT (Pantone 179C)  Braided cable design Design/ID

12 Highlight “ Y ” and dynamic “ Lenovo ” logo 110 degree angle between the short bars 1:1.5 of short bar/ long bar Color: Pantone 179C 110 Degrees Consistent “Y” Logo

13 Y-series Laptop Gaming Tower Lenovo Gaming Group Family Design  Black Diamond Design base on dynamic journal

LENOVO INTERNAL. ALL RIGHTS RESERVED. IMAGES FOR REFERENCE ONLY Lenovo Y Gaming Precision Mouse Lenovo Y Gaming Mechanical Switch Keyboard Lenovo Y Gaming Active Backpack Lenovo Y Gaming Surround Sound Headset

15 Hot Keys * Rubber dome keys with backlit PC / Translucent Red Polished / Painted Glossy Black Laser etching letters Side Function Keys * Rubber dome keys with backlit PC / Translucent Red Textured MT11010 / Painted Black Laser etching letters Top Case Hard Plastic / Molded Black Textured Hairline Logo Silk Printing / Glossy Black Cable Fabric Bottom Case Hard Plastic / Molded Black Textured MT11020 Key Caps *Mechanical keys with backlit PC / Translucent Red Matte / Painted Black Laser etching letters Y-feature * With lighting effect PC / Translucent Red Polished Indicators PC panel part + Painting Palm Rest Molded Black Engraved Pattern with Matt UV painting which consistent with the mouse 2015 LENOVO INTERNAL. ALL RIGHTS RESERVED.

LENOVO INTERNAL. ALL RIGHTS RESERVED.

LENOVO INTERNAL. ALL RIGHTS RESERVED.

18 28 mm* mm mm *Measurement not included key caps’ height LENOVO INTERNAL. ALL RIGHTS RESERVED.

LENOVO INTERNAL. ALL RIGHTS RESERVED. One pass-through USB 2.0, 3.5mm mic-in, 3.5mm audio-out Kailh red mechanical switch Customizable Y breathing light

20

21

2012 LENOVO CONFIDENTIAL. ALL RIGHTS RESERVED. 22 Software  Clear downloads address for first time setup in the quick user guide  Consistent with Lenovo Y Gaming Precision Mouse software  Simple and clear for programmed button definition  Very attractive UI design  What functions can be defined? –5 default key settings setup –6 dedicated gaming keys with on-the-fly macro recording –Y breathing light frequency modification –Y breathing light sleep time setting

2012 LENOVO CONFIDENTIAL. ALL RIGHTS RESERVED. 23 Competitive Landscape Lenovo Y Gaming Mechanical Switch Keyboard Corsair K70 Razer Black Widow Ultimate 2014 Elite MSRP$ Detachable Palm restYes No Programmable Buttons 3*6 05 Ports1 USB, 2 audio, 1 combo jack cable1 USB1 USB, 2 audio Mechanical SwitchYes Backlighting levels545 Length of the cable1.8 meters Dimension530 x 170 (without palm rest) x 25mm435 x 165 x 25mm475 x 171 x 20mm

2012 LENOVO CONFIDENTIAL. ALL RIGHTS RESERVED. 24 –NA US, Canada –EMEA Germany, France, Italy, UK, Denmark, Netherland, Poland –AP India, Singapore –PRC –Language support list for packaging : –PRC: –CHS/EN –NA: –EN/FR –ROW: –Front side: EN/FR/SP –Back side: BR/RU/Polish/Turkish/Italian/Bulgarian/Czech/Greek/Hungarian/Romanian/Sweden –Language support list for UG and SW: –CHS/EN/FR/GR/SP/BR/RU Country coverage

2012 LENOVO CONFIDENTIAL. ALL RIGHTS RESERVED. 25 Sourcing and Fulfillment Plan Product Information: −UI designer: LKK −Supplier: Primax (Same as gaming mouse) −Product Lead Time: 16wks for1st batch, 16wks w/o forecast, 5wks w/ forecast −1st batch risk buy forecast release by 05/08. −MOQ: 1K −Warranty: 18 months by vendor, 12 months to customer Fulfillment −FG purchased from supplier −RoW to SH and PRC to HY −RoW service to be established, PRC by Lenovo