OUR PLAN EIN CYNLLUN

Our Plan Ein Cynllun What is it? –Strategic Plan setting out our key objectives for the next three years. –Underpinned by annual action plan. Why do we need one? –We have achieved our primary objective. –Focus now on nurturing the Club and Trust. –Every successful organisation plans well.

How we’ve done it Andy Slinger Branding/Strategy work Board Discussions Small group work Big Red Survey – April 2015

Main Outputs 3 Year Strategic Plan –Detailed Annual Plan with actions/targets Trust Board re-organisation –Reflects our objectives Brand Realignment Club Membership

Key Themes Our Vision as a Trust: “To strengthen a successful, financially stable, fan-owned professional football club at the heart of our communities and which unites half a nation”.

Vision Drivers 5 from the Andy Slinger Work: 1.Our Unique Wrex-perience – “Wrexcitement” 2.Our Proud and Passionate People 3.A Future-proofing Football Architecture 4.A Revenue-Boosting Business Architecture 5.Exciting, Welcoming Communications

Our Values & Characteristics We are: Passionate and committed: Champions of fan-ownership Responsive, flexible and professional Believe people matter Believe history matters Our Standout characteristics: Underdogedness Pioneering Wrex-citement We Do The Right Thing

Our Broad Objectives We have secured our primary objective – to save and own our football club. We are now on the exciting journey towards a sustainable club, that we nurture and help flourish. We will have been successful as a Trust, if we are recognised as having: 1. Developed Fan-Ownership: 2. Secured Financial Stability & Generated Additional Revenue 3. Progressed as a Community Football Club Building the off-field platform for on-pitch success

Trust Board, Governance & Structure Trust “Governing Body” –4 new sub groups: Fans-Ownership Sustainable Finances Community Football Club Football Club Operations Board member accountable for each sub-group. Regular reporting against annual action plan. Greater membership involvement in sub-groups. Move to more strategic & monthly meetings

Football Club Operations Objectives Promotion back to Football League 2.Wrexham AFC – the club that unites half a nation.

Draft 2014 – 2017 Objectives 11 Sustainable Financial Business Model First Team Football Development Pathway to 1 st Team [CFE/GWFA] Development Pathway to 1 st Team [CFE/GWFA] Glyndwr Wrexham Football Academy Develop & make success of GWFA programme Centre For Excellence Maintain financially sustainable CFE model Glyndwr Wrexham Football Academy Develop & make success of GWFA programme Centre For Excellence Maintain financially sustainable CFE model Growing Wrexham AFC Leverage Strategic Relationships Glyndwr [Sports Science & Academic links], Welsh Assembly Government, Wrexham Council, Media Partners, Sponsors, Volunteers Build Brand & Matchday experience [5 vision drivers] Expand operations beyond County borders Commercial activity & Racecourse Community Foundation Grow Commercial income Develop digital marketing & online presence Develop customer knowledge & engagement [CRM] New income streams Develop our bilingual language capability Community Partners Further develop the link between first team players & management and the community we serve Model employer who lives our values 1 st team Maximise the money available for first team squad building Football Architecture Embed future proofed football architecture [org design] Recruitment Build scouting network across UK Establish best value for money invested

Fans Ownership Objectives Develop “Club Membership” 2.Increase membership 10% per season and extend demographic reach 3.Review members’ benefits 4.Extend reach outside of Wrexham

Community Club Objectives Increased use of members’ skills 2.Better reflect our communities – inclusivity and diversity, including bilingualism 3.DSA/RCF/Charity Partnerships 4.Support Wrexcitement / Matchday experience

Sustainable Finances Objectives Annual Fundraising target Increase Community Shares participation and identify additional schemes. Support Supporters’ Groups

Next Steps AGM – briefing and comments Draft published online for comments Members’ meeting discussion Finalise action plans Board Sign-off – post-consultation – Aug 2014

Diolch / Thankyou Cwestiynau / Questions