1920s Consumerism and Technology UNIT III. Post War Economic Boom Increased Productivity ◦Ford’s assembly line Government Policy ◦Low taxes, little government.

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Presentation transcript:

1920s Consumerism and Technology UNIT III

Post War Economic Boom Increased Productivity ◦Ford’s assembly line Government Policy ◦Low taxes, little government interference in business, high tariffs (taxes on imports) Growth of Energy Technology ◦oil (gasoline) and electricity Struggling European Economy ◦Rebuilding after war

Rise of New Industries AUTOMOBILE Ended isolation of rural life Allowed for suburbs Inspired cross-country travel (Rt. 66) Caused new businesses – gas stations, repair shops, motels, shopping centers Became a status symbol AIRLINES Began use for delivering mail faster Popularity and TRUST grew Transatlantic flights – Lindbergh and Earhart By 1928 – 48 airliners serving 355 cities

Rise of New Industries cont. RADIO Most powerful communication tool created in the 20s Used for news, entertainment, religion, ads 40% of households by 1930 ADVERTISING Need to get more products to more people Used psychologists to appeal to desires Convinced people they “needed” these products

Consumerism – New Products! Electric Razors Disposable Tissues Refrigerators Stoves Frozen Food Home Hair Dye Vacuums Washing Machines Deodorant Mouthwash Cosmetics Radios What impact did these products have on the population?

How/Why did they buy it all?! 35% average pay increase (annual income average from $522 to $705) Important to keep up with everyone else Explosion of purchasing with credit ◦Economy so good they trusted getting loans ◦Large items usually paid with installment plans ◦This will later be an issue