#laterlifematters

Myth-busting: Making the Most of Older People

Barbara Keeley MP Shadow Older People’s Minister Myth-busting

Rt Hon Lord David Willetts Executive Chair, Resolution Foundation Myth-busting

Rt Hon Paul Burstow Professor of Health & Social Care Myth-busting

A revolution in survival Number of centenarians in the UK,

@100

percent of all adults 85 and over have FOUR or MORE health conditions Source: Newcastle 85+ Study: Collerton et al (2009)

percent of all adults 80 years old and over need 7 day a week 24 hour care Source: Jagger et al (2011)

percent of all adults 80 years old and over need help several times a day Source: Jagger et al (2011)

percent of all adults 80 years old and over need a little help Source: Jagger et al (2011)

percent of all adults 80 years old and over live independently Source: Jagger et al (2011)

Care worker SHORTAGE Source: Moved to Care, ILC-UK/Independent Age 2015

EXTRA 24/7 care places needed Source: Jagger et al (2011)

Simon Bottery Director of Policy, Independent Age Myth-busting

Lucian Camp Principal, Lucian Camp Consulting Myth-busting

Three myths about financial communications for older people February 2016

Three people aged 85 Sean Connery Warren Buffett My Auntie Daphne

It’s a four-box grid, not a two-box grid Affluence Engagement

Rules for communicating financial propositions to older people

Make sure the type is readable Can’t think of any other rules

Adrian Bagg CEO, MHA Myth-busting

MHA’s ask: Help us to change the nation’s perception of older people (from a liability to an asset) Myth-busting