Using the media to communicate public health information Di Swanston

media launches of SEPHO lifestyle reports

audience reach Tooth Decay 18 million Smoking 9.78 million Obesity and Physical Activity 4.6 million

smoking report coverage Radio3.28 million(30 interviews) Press0.5 million (12 local papers) TV6 million (7 interviews) Total9.78 million (circulation)

smoking – radio coverage StationIntervieweeListenershipDate The Saint – SouthamptonJo Bernhaut23,00016/08/05 Bright FM – West SussexJo BernhautN/A16/08/05 Mix FM – AylesburyJo Bernhaut43,00016/08/05 Fox FM – OxfordJo Bernhaut174,00016/08/05 Eagle FM – GuildfordJo Bernhaut145,00016/08/05 Star FM – SloughJo Bernhaut37,00016/08/05 CTR Radio – MaidstoneJo Bernhaut16,00016/08/05 Southern FM – SussexJo Bernhaut278,00016/08/05 Mercury FM – SurreyJo Bernhaut74,00017/08/05 Arrow FM – HastingsJo BernhautN/A17/08/05 BBC Solent – HantsJo Bernhaut22,00017/08/05 Splash FM – WorthingHelen Atkinson25,00016/08/05 Kestrel FM – BasingstokeMike Gill36,00016/08/05 Spire FM – N. HantsMike Gill44,00016/08/05 Quay FM – PortsmouthMike Gill34,00016/08/05 BBC Solent – HantsMike Gill22,00016/08/05 Invicta – KentMike Gill410,00016/08/05 Wave – Hants coastMike Gill324,00016/08/05 2Ten FM – BerkshireMike Gill219,00016/08/05 KMFM – KentMike Gill32,00016/08/05 Isle of Wight RadioMike Gill38,00017/08/05 Reading 107Mike Gill38,00017/08/05 Passion FM – OxfordAlison Hill23,00016/08/05 BBC Southern CountiesAlison Hill261,00016/08/05 Ocean FM – Portsmouth, SotonAlison Hill229,00016/08/05 Kick FM – NewburyAlison Hill20,00016/08/05 BBC OxfordAlison Hill101,00017/08/05 BBC Radio KenAlison Hill284,00017/08/05 BBC Three Counties BucksAlison Hill190,00017/08/05 BBC Berkshire Alison Hill106,00017/08/05

smoking - TV coverage Station BBC South TodayLive interview with Jo Bernhaut BBC South Today pre-rec interview with Jo Bernhaut ITV Meridian South Meridian Eastpre-rec interview with Jo Bernhaut ITV Central Southpre-rec interview with Jo Bernhaut

Smoking – press coverage NewspaperCirculationDate Portsmouth News72,67718/08/05 Southern Daily Echo 42,13717/08/05 The Brighton Argus38,36124/08/05 The Oxford Mail26,26218/08/05 Reading Evening Post18,68117/08/05 Oxford Times30,50019/08/05 Maidenhead Advertiser28,00019/08/05 Worthing Herald92,00025/08/05 West Sussex Gazette 10,50025/08/05 Kent on Sunday122,00021/08/05 Wokingham Times10,00017/08/05 Bicester Advertiser5,50002/09/05

Regional and local media 1,300 newspapers 350 radio stations strong local identity relevant trustworthy

Q ? What do local media want from us? A Interesting, relevant local information from an authoritative and reliable source

what’s involved? ………lots! key message development drafting press notice alerting key individuals and groups notify press media spokespeople? media interviews media evaluation

anatomy of a press release headline opening statement / paragraph further details – the key facts who, where what, how, why, when quote notes to editors including contact details

headline

key messages

what else ?

top tips make friends with your PCT/LA comms manager/ Public Health Communications Manager get your key messages sorted plan well in advance be helpful to journalists

examples of media coverage

thank you