Social Media for Immunization Promotion & Education Tools for Getting Started On Social Media Presented by Dawn Crawford Communications Director

Why We Must Engage

Why It’s Important Parents do vaccinate (80%) but over half have concerns about safety The conversation is happening online on Twitter, Facebook, YouTube, Blogs, etc. –“Vaccine Wars” PBS Dateline Documentary – April 27 Parents are asking questions about vaccines and we can give them the answers We MUST confront misinformation We CAN increase the pro-vaccine chatter

Social Media Is Here to Stay According to a April ’09 Neilson Report* Total unique users in the USA – 167 million In February 2009, social network usage exceeded Web-based usage for the first time. The fastest growing demographic of users is 35 – 55 years old * lanscapefinal1.pdfhttp://blog.nielsen.com/nielsenwire/wp-content/uploads/2009/04/nielsen-online-global- lanscapefinal1.pdf

Powerful Tool For Good

Power of Social Media Be a super hero for your cause Create real connections with real people Reach pregnant moms and new moms ( year olds) Share information, latest studies, clinic times, new policies Answer questions peer-to-peer Most of it is free, granted it takes time, but it's free! It’s fun and you make REAL connections

Getting Ready for Launch!

My Super Secret Magic Tip for Social Media?

BE A PERSON!

Create A Plan Listen –Watch what other organizations are doing –Ask questions –Be curious and experiment on personal accounts Policy –Share with your leadership about what you’ve learned –Write a policy that allows you freedom with oversight

Pick Your Perfect Combo Facebook = Friend Builder Twitter = Broadcast & Community Builder –Can be used on a phone or a computer YouTube = Broadcast Content to the World Flickr = Photographs to Inspire LinkedIn = Professional Connections MySpace = Talk to Teens and Musicians Blogs = Your own online newspaper Social Bookmarking (Digg, Stumble) = Sharing information

Creating A Plan Audience –Figure out who you want to reach –Be specific Content Focus –Find your niche –Don’t feel like you have to have orginal content (retweet, repost, share the love)

Create A Plan Frequency –Set a goal of how often you want to produce content –Stick to it! Responsible –Create a team –Share the love Launch date –Set a date and take the plunge!!!

Super Stars to Listen To

National Rock Stars Every Child By Two –Website - –Blog - –Facebook - Baby/ ?ref=tshttp:// Baby/ ?ref=ts –Vaccinate Your Baby - PKIDs –Website - –Facebook - –Flickr - –Blog - –Twitter - –All their connections - Autism Science Foundation –Website - –Blog - –Facebook - –Twitter -

State & Local Superheroes California Immunization Coalition –Website - –Facebook - Coalition/ ?v=wallhttp:// Coalition/ ?v=wall –Izzy Bear - Coalition/ ?v=wall#!/profile.php?v=wall&id= http:// Coalition/ ?v=wall#!/profile.php?v=wall&id= –Why I Choose - Nevada Immunization Coalition –Website - –Twitter - –Facebook - Colorado Children’s Immunization Coalition –Website - –Twitter - –Blog - –Facebook - –YouTube - –Healthy Kids Thanks-A-Thon –

Good Reads Social Media Tools & Techniques Beth’s Nonprofit Social Media Blog – Kivi’s Nonprofit Communications Blog NTEN – Mashable – Public Health and Pro-Vaccine Friends Massachusetts Public Health - Effect Measure - Science-Based Medicine - Bad Astronomer -

Questions? Dawn Crawford Communications Director Blog - LinkedIn – Twitter Slides – NIC website & SlideShare-